If it's in their company or personal lives, clients come to me when they're stuck, stopped, or struggling to get the life they want and when they want to accelerate their success or get more consistent results than they're having.
This is one of the very first questions I ask any and every customer: "What are you committed to?" ”
That can be anything from their intent in life, a particular business goal, or a goal in life. "Most people have a clear understanding of the goal, such as "growing my company," "being safe and fit," or "having a better relationship with my spouse.
Next comes the big question. The basic question I ask them is, "Why do you want that?" ”
A generalized surface answer with no deep emotional relation to their core motivation and intent is the standard response. For so long, it has been pre-programmed that it does not have a current and appropriate emotional connection. The key reason why so many people get stuck, stopped, fight, or lack clarity and motivation is this difference between their apparent response and their core motivation.
In his book, Start with Why: How Great Leaders Encourage Everyone to Take Action, Simon Sinek, one of the leading thinkers on this subject, tells us that "everyone knows what they do 100 per cent of the time." Some know how it's done by them. In companies, in the community, and in their own personal lives, very few people know why they do what they do.
His definition of "why" is "the goal or cause, the single driving motivation for action." The secret to communicating with the deep motivational centers of your brain that motivate action is understanding your own "why." Your "why" gets you to engage with your target. Your "why" then becomes defined by your intent, and this helps you remain determined.
Why Is Your “Why” So Important?
To everything you do, the "why" gives sense. On the outside, you can appear to be good, but if you are not emotionally aligned with your reason, in life you will never really feel fulfilled.
Your "why" is directing and guiding you. Your "why" can not only give you meaning, but it can also give you a clear path of where to go in life. It will help you make choices that are both big and small and take the next step.
Your "why" is inspiring. There'll be tough times to go through in life. You might encounter setbacks, rejection, and failure. Your "why" will give you the strength you need to keep moving in such circumstances. For all you do with your time and schedule, it also becomes your GPS guide.
Know your why
I have a particular method that you can use to discover your target. It requires answering the below questions. You have to ask yourself, 4 to 5 times, the main question.
As an example, as a way for you to understand what the process is like, I have given my own answers.
What do I commit myself to having? ”
My reply: "To be the greatest researcher, speaker, and coach."
Why does this matter to me?
"My response: "And I can feel good about helping people make their lives better.
Why does it matter?
My response: "So they feel someone is supporting them in their corner."
Why does it matter?
My reply: "So they think they can have the life they want."
Why does it matter?
"My response: "To help people discover their true meaning and live it.
Finally, this last response brought me to the heart of my true inspiration. It could take 4 to 5 attempts to ask yourself, "Why is that important?" before you have hit your core reason or conviction that motivates you.
In every area of your life, deciding your "why" will refer to particular objectives. You need to know the "why" behind any purpose you have or something you want to accomplish to match your efforts and motivations to achieve your objectives.
Your "why" makes time important to you
It ensures that you use your abilities and talents in a way that binds you to your true intent, making a meaningful difference for you and your society by communicating with your why. This is important for learning how to decide because it guides and maximizes your time in a meaningful and purposeful way that gives importance to everything you do.
