In modern times like today, it is not difficult for humans to fulfill their needs or desires. Among them is shopping, shopping is something that people usually do, to fulfill their needs or just to fulfill their desires.
There are ordinary shoppers, there are also modern shoppers in online stores. Sometimes a person does not have a good reason to buy a product, even if the product is not absolutely necessary, he just wants to fulfill his desire or just an obsession. No wonder someone often does this. This behavior can be described as overconsumption.
Actually, it doesn't matter who buys goods according to their needs and abilities, but the problem is when someone buys things in excess and exceeds the limit just to follow a modern lifestyle.
Excessive consumption or what can be called consumption behavior is a person's tendency to consume goods or services in excess and only prioritize his desires or pleasures above his lifestyle, the goal is to be recognized by the community or even just for satisfaction.
This behavior is common in the era of globalization. Manufacturers try to create a consumer culture to market their products. This consumption behavior occurs in all levels of society. It doesn't just happen in big cities.
According to some experts, consumer behavior is the activity of someone who is directly involved in the purchase of goods or services, including the decision-making process before and after carrying out these activities. Consumer behavior is also an action taken by a person, group or organization involved in the decision-making process to obtain or use economic goods or services which can be influenced by many different factors.
In my opinion, consumer attitudes may arise because they are not able to distinguish between needs, wants, and demands.
Human needs. A need is something that people have to satisfy immediately. These needs are generally the need for clothing, food and housing. Needs are not created by society but are a biological trait of the human condition.
Want (Want). Craving is the desire to satisfy certain needs. Wants arise because needs vary. Although human needs are few, human wants are endless and are continuously renewed by social forces and symbols.
Demand (Demands). Demand is the desire for a specific product and is supported by the ability and availability of people's purchasing power.
So what are the factors that influence people to behave consumptively?
1. Lifestyle , lifestyle is one of the main factors that give rise to consumption behavior.
2. Conformity , Conformity occurs as a result of a person has a strong desire to look attractive and accepted in a particular group.
3. Advertising , Ads that are interesting about a product can attract people to buy a product without thinking about whether the product is a need or desire.
4. Credit cards , credit cards offer incentives that make it easier for users to transact.
The main characteristic of consumer society is that daily consumption is an activity that can shape consumer attitudes and behavior.
For this reason, there is a need for a way for the community to reduce or even eliminate their consumption behavior, including:
1. Thinking realistically , if you want to buy an item, you need to understand whether it is a need or not. or just hope
2. Prioritize , if you see an interesting ad, don't rush to make a decision to buy it.
3. Change your mind , don't buy just to follow the trend and prestige.
4. Avoid using a credit card , if the situation is not urgent you should not use a credit card to fulfill your wishes.
Conclusion
It can be concluded that consumption behavior is the behavior of people who use and consume goods or services in excess and pay attention to aspects of wants (want) rather than needs (needs).
Thank you for taking the time to read my writing, I hope it's useful.
We should be organic all the time in our life and should live it in a way that people remain us in their memories