Ari Jin - One of the three main protagonists of the show. Ari is a bubbly girl who has a bit of a temper. She is kind to her friends and admittedly a bit of an airhead. She is proactive in getting things done and thinks magic is cool, waving off Chess's complaints when he scolds her for taking magic too lightly. Ari fusses constantly over her looks and often butts heads with Chess because of their conflicting opinions and moral values. She also has a crush on Trump.
Suha Woo - One of the three main protagonists. Suha is a studious "Straight A" student whose good grades are often overlooked by her neglectful mother. She is a fan of mystery novels and likes solving mysteries as a result, playing detective in one episode in order to find a missing necklace. She isn't afraid to confront others about their misdoings and seems to have a sense of justice. In season 2, she develops a crush on Chess.
Min Sunwoo - One of the three main protagonists. Min is an outgoing athlete who often finds trouble managing her siblings at home. She often comes off as care-free and seems to have a particular fondness for Shuel. She loves helping others with exercise and is easy to forgive people around her for getting upset with her.
Princess Shuel - The deuteragonist. Princess Shuel is an arrogant and aloof girl who, despite coming off as cold-hearted, actually has trouble being brutal enough to collect Hopeless Energy. Shuel is a very cunning person, however, and when she seeks to reach a goal she will push herself to her limits to do so. At the end of season 1, she gives up her magic in order to help Ari and her friends. Collect Hopeful Energy. However she regains her magic via Ari’s jewel bag in season 2 after realising how selfless she wants to be in helping others.
Prince Chess - The secondary protagonist, older half brother of Trump and love interest to both Ari and Suha in seasons 1 and 2 respectively. Chess is the former heir to the throne of Flowering Kingdom, but on Earth, he often takes the form of a blue hamster fairy that Ari has named Tubby. When given a source of Hopeful Energy, he is transformed into his true form as one of the princes of Flowering Kingdom. He also has a mild crush on Ari.
Prince Trump - The secondary antagonist of series and Chess' younger brother. He also serves as Ari's love crush in both seasons. Trump is the current heir to the throne of Flowering Kingdom.
Mao - Trump's talking black cat fairy and his guide in the human world. She acts as a messenger between Trump and his mother and is the one helping him with his goals. Mao has a very mild rivalry with Rina.
Queen Canaby - The main antagonist of the series and Trump's mother. She wants Trump to be on the throne, and her main goal is for Trump to collect enough Hopeless Energy so that she can destroy the Heart Flower.