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Spencer Dinwiddie, a guard with the NBA’s Brooklyn Nets, first bought into Bitcoin in 2017. Now he’s helping athletes and performers make their own cryptocurrency tokens.
The result is a tokenized social ecosystem built on Hedera Hashgraph, a distributed ledger technology similar to a blockchain. Calaxy, a portmanteau of “Creator’s galaxy,” seeks to help actual entertainers benefit from everything from memorabilia sales to appearances—and even sell shares on their contracts (to allow them to earn more upfront), just as Dinwiddie did.