As one of the most obvious examples so far, the Marvel brand has a unique theatrical appeal, and Black Widow is set to not only dominate the box office over the weekend, but to also surpass the many blockbusters released. before the pandemic.
According to most predictions, revenue at the global box office “Black Widow” at the premiere weekend could be as high as 110 million US dollars. (Although some estimate its gross box office at 140 million U.S. dollars.) It would make Marvel movies the greatest films of the pandemic era, easily surpassing the $ 70 million record set last month by Fast and Furious. sequel to F9.
According to ticketing company Fandango and pre-pandemic Marvel films “Doctor Strange” and “Spider-Man: Homecoming”, pre-sales of superhero films exceeded pre-sales of all other 2021 films, released by two films went on to earn US $ 85 million and US $ 117 million at the opening weekend, respectively. Marvel movies are the source of five of the 10 greatest weekends of all time.
A $ 110 million premiere weekend will surpass the box office of dozens of blockbuster franchise films from Wonder Woman to Harry Potter to James Bond, all of which were released before the Covid-19 pandemic began.
The Marvel brand has overcome almost all barriers.
The box office environment in which black widows currently attend is generally not conducive to success. Although the situation has improved in the months since the vaccine was placed on Covid-19, the global box office so far this year is still far behind the pre-pandemic era. The U.S. box office alone dropped 81% compared to 2019, as consumers are still more reluctant to go back to movies. Most importantly, Marvel owner Disney has released Black Widow on their Disney + streaming service today, for an additional $ 30, to give fans another way to watch movies. The film has not yet been released in China, while cinemas in other major markets such as Asia and Latin America are still closed.
However, Marvel’s first drama film “Black Widow” since 2019 is still expected to achieve great results, even by normal Hollywood standards. This proves the unique appeal of Marvel films as a theatrical event — one of the few reliable franchises still.
Thanks to its original Disney +series, the Marvel Cinematic Universe has remained associated throughout the pandemic. WandaVision, The Falcon and the Winter Soldier, and Loki (currently live) helped the service attract more than 100 million users worldwide in its first year. Despite this, Disney is still sticking to its commitment to theaters and plans to continue releasing Marvel movies in theaters, even though some movies will also be available online on release day.
If most of the films were also broadcast simultaneously in theaters, their box office prospects would be severely hampered. But the Marvel name has overcome almost all barriers, including streaming. The total Black Widow box office may not be that big without streaming or a pandemic, but it will still be big