It has become a no brainer that all the businesses(both offline and online) are using Instagram to grow their business. But, why is that?
Why is every business establishing their presence on Instagram?
The first reason undeniably is the high number of users on this platform. Yes, Instagram has 1 Billion monthly active users and Daily active users stand at 600 Million users.
What can we infer from this?
No matter what your niche is and what your business is about, you can find your target audience on Instagram. It does not matter if you are a small business or an enterprise, you can set up your account and strengthen your brand effectively. If your business is not on Instagram, it means you are not in the competition and trying to become a mediocre business.
Now comes the deeper question. How can you grow your business with Instagram?
Here are the 5 ways to grow your business with Instagram.
Share content consistently - Content is the king. Depending on your business, find out what kind of content your customers prefer. You can either use a professional cam or use your extraordinary mobile to capture great pictures or videos. When you consistently share great photos and videos over time, you’ll stand out from businesses that share subpar photos that were quickly snapped and uploaded. The ultimate purpose of this to grab their engagement by providing great value.
Monitor hashtags related to your niche - By exploring and keeping an eye on relevant hashtags, you can grow your community. Generally, young brands with a limited number of followers often are scared about competing with brands that have been active on Instagram for years. The answer is ‘relevant hashtags‘. With a proper set of hashtags, you can drive more engagement to your post.
Hold a contest with another account(Influencers) - The right influencer can bring huge sales, thanks to their broad yet dedicated demographics, which is not possible for your business post to do so. The idea here is that if you have similar buyer personas, you’ll both gain quality followers. By partnering with another Instagram business in your same niche, the two of you can offer a giveaway or contest that requires users to follow both of your accounts to be entered. If you’ve joined hands with an influencer, their one post about your product or service can reach a million views in a couple of minutes, that’s the power of an influencer.
Connect with your audience through stories - The stories are a way to show that your brand is far more than just selling products. You can entice your audience with stories & live posts. Behind the scenes, insight often fascinates Instagram users. For instance, showing how the product is being made, a live Q/A session, and a live tour of your business office isn’t a bad idea. The stories & live posts are non-marketing means to establish trust, rapport, and credibility among your Instagram followers.
Do not buy followers - This is the biggest mistake budding business do in the first few days of setting up their account. They consider the no: of followers represent their brand power in the initial stage. In reality, it is going to take some time to get traction. If you end up buying followers, you will have least engagement rate on your posts and the followers do not even do any good to you or your business. Even though it is a bit time and effort consuming, gaining genuine followers is always better as there are high chances that they might want your product or service.
I hope many people will benefit from my information and this information will help them a lot in growing their business.
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