Do you remember "Cambridge Analytica" scandal of 2017 ? Where personal data of millions of Facebook users got harvested without their consent & then further used for political advertising to manipulate the individuals opinions in elections. Do you know your private data is being stolen or used without your permission for making market decisions? Which actually created job streams like 'Data Analysis', 'Big Data',etc.
Do you know Facebook made $17.44 billions in a year from ad-revenue, have you remembered Facebook paid for the content you've posted, the share of the revenue they've generated from ads based on your personal data, No, I never heard that, did you ?
Due to this enormous centralisation of power as well as data(the new power), the blockchain technology is introduced, which helps decentralisation of powers and data and brings transparency to the system. And being part of that technology read cash not only provide great opportunity to support this change but encouraging us 'to be that change'! I like the vision shared by the team, I would like to quote the :
We strive to build a place with great content to read and watch, where authors can be compensated by their readers, not the place with never-ending fights or spam.
Along with this great vision there are few important things which increases the importance of read cash, and provide answer to the heading,' Why Read Cash (should) Exists'.
Opportunity For All
On traditional social media platforms like Facebook, you've to pay to get attention !! If you're not digital marketing degree holder or from technical background then it is very difficult for you to get 'organic'(I like this term😄) reach.
But on the other hand, here at read cash everyone gets a fair attention, without any paid advertising. Yet, read cash offers paid advertising but this does not mean that it takes away your 'deserved' attention.
Rewarding For Quality Content
As I already mentioned social media platforms are making billions every year. They made this large amount of revenues due to the content generated by millions of content creators, ads served by individual as well as multi-national brands to reach billions of users. But still they share nothing to the community on which they're generating this massive amounts of revenue.
But here at read cash, everyone gets rewarded for there contribution in quality content and also give an opportunity for readers to send small tips to their favourite authors/content and an opportunity for authors to earn an extra BCHs for their efforts.
Ad-Free Platform
One of the highest revenue generating option for social media sites is showing ads on their platform. Many newly born social media sites gets advertisers before the actual members !! On some social sites there's no way you can get Ad-Free experience while on some other sites you've to pay for that experience.
Well here at read cash there's no ads !! Yup, read cash just solved this problem in just two words, no ads. Everyone gets an Ad-Free experience and no-one has to pay for it.
Blockchain Adoption
As many of the social platforms don't reward you for your quality content but even if some rewards but in their native tokens, which creates lots of issues regarding their nodes, security & even normal transaction processes. These issues are very hectic for their users.
But here at read cash, instead of creating new crypto token, they reward users in Bitcoin Cash (BCH) a very popular, secure, users friendly (available on exchanges) as well as you can spend in your native fiat currency or can spend them online for multiple services & products as thousands of merchants are accepting BCH worldwide.
These are few of the things which supports the existence of read cash platform. As read cash is still in it's early stage, there might be some issues team & we should fix.
What do you think about "why read cash should Exists" ? Tell me about it in comments.
Follow me if you like my content, appreciate it, criticise if you found something wrong, after all we're community !!
Good work.