What vision do you have for your business and what it will accomplish? Your viewpoint will greatly impact the outcome. If you imagine a vibrant business which creates a relaxed and enjoyable atmosphere then that is the feel that your business will take on. However a rigid and rudimentary approach to your business will also reflect itself. Your approach and viewpoint of your business will greatly influence its affects on others.
Remember this is your business. There is no rule book accept the one you write. Make the business your own b y putting a little of you into it. Imitating another's approach will take away from the individualism of your own business. What works for others may not work for you. Create your own style and stay true to it.
It is imperative to have in mind your business' objectives and then establish a unique and fresh system for achieving that objective. This will prevent you from becoming unmotivated and complacent in your approach to your business. Being true to yourself in creating and operating your business will insure that it will continue to be something you want to do instead of something you just do. This will also contribute to the longevity of your business.
A positive attitude is invaluable to maintaining the proper view of your business. Learn to delegate tasks least desirable to you. This will enable you to concentrate on the strengths and talents you bring to the business. These are the things you will enjoy doing and be most motivated to accomplish.
Be flexible with your business. Be open to change if said changes will improve the overall feel of your business.
Keep in mind that the most important opinion is your own. Others may be critical of your website design or the writing style of the content. Of utmost importance is staying true to yourself and your style. Have confidence that you know best how to reach your target customer base.
Trust yourself. If you feel you are on the right track don't stray from it. Very seldom are great things achieved without overcoming great obstacles. A quick return on a business that you are not proud of can not compare to the thrill of seeing something you are proud to put your name on succeed after a few years of hard work.
Of course there is no way to predict how quickly you will see the results of your hard work. However with persistence and perseverance you are sure to see a great return on your investment of time and effort. Above all, you will have the satisfaction of knowing that it is a creation all your own.