Bussines advertise their brand through controversial advertisement deliberately to get the attention of audience they plain to use already established authority network and releation ship to market the brand via a words of mouth marketing tactics and they are successful in gaining audience attention at large scale and gaining economical rise in their bussines.

In 2015 Carl's Jr a famous fast food restaurants chain display it's super bowl advertisement on television screens.in that advertisement, famous american model and actress charlotte Mckinney featured almost naked . American research firm american conducted a study on controversial advertisement of Carl's Jr.and found that 52 percent of viewers surveyed found this advertisment offensive.When someone asked Carl's Jr CEO Andrew puzder about the ad, his exact reaction was ,if you viewers don't complain.i go to head of marketing and says, what's wrong with our ads? In simple words he Said ,why do people not complain after watching it's ads? He also said , Those complain aren't necessarily bad for us "what you look at is,you look at sale .

In October 2020 famous columnist and journalist satisfied one lucky biscuit advertisement among hundreds ads and called it's as mujra in his tweets and received reply for the minister of parlimentray affairs Ali Muhammad who added that the premier was against such anti islamic stuff which goes against cultural norms and has damaging affect on the youth an other , Minister fawad choudhary took part in discussion and advised Famous journalist and Ali Muhammad khan to do productive work instead of finding obscienty.Very NExt day Pakistan electronic media authority an advisory for broad casters and advertiser urging them to Refain for using themes and content which do not correspond with the nature of product being market .The authority urged the Pakistan broadcasters association,The Pakistan advertising association and the Pakistan advertisers society to sensitise their member in society about the public concerned that social medias user expressed about lucky advertisement of biscuits starring tmgha imtiaz actress Mehwish Hayat who tweeted after receiving critiscm about the biscuit ad'i don't need approval your darling ,I have own.!

Almost 7years ago. In 2013 a smiliar biscuits advertisment of the same brand was also released featuring former actress Noor Bukhari who performed well and received appreaction instead of critiscm And PEMRA did not take any kind of notice about that advertisement of biscuits ,but there was another advertisment of DKT product that was successful in gaining attention of PEMRA .In 2013 television viewers of Pakistan witness the ad of famous model and actress mahira .That advertisement of DKT product had to be banned 🚫 By PEMRA because of the complaints and pressure of the pakistani people as they argued that the ad was in decent immoral anti cultural and anti relegion .In 2015 PEMRA banned another Mathira advertisement of DKT product because of the same complaints.

DKT Pakistan sold 24.3million product since the beginning of it's operation in late 2012 through 2014 and broadcast 41290 television advertisement , reaching and estimated 98million people including mist controversial Mathira advertisement which was banned by PMERA in 2013. More interestingly facts revealed that product sales got a sharp increase in 2015 ,in which DKT Pakistan sold over 25million product just in one year after the ban of controversial advertisement .it will also be interesting on compare the sales of biscuits before and after the controversy of Mehwish Hayat lucky advertisement which was also highlighted at mass level through tweet and notice.

Profit is what matters so those responsible for the advertisement so on only to attract customer attention . controversial advertisement can easily create debate and garner an astronomical amount of attention for any Brand .Only a single viral video released on the internet is enough for the media to picked it up and report a

Scandalous compaign providing the product of the company with additional publicity.This trend will push compaign to go so far to create that will get banned and discuss by the authorities on social media which. Will help compaign to gained maximum publicity with minimum marketing spend.

Topic of vulagrity and obscienty are still under discussion but this discussion is also promoting the polarization among over nation fellow

In September 2020 federal For information and broadcasting shbilli faraz said that the prime minister has discuss this issue with him not once or twice but 15to 16tkme and he want a comprehensive startegies to check the vulgarity being spread in society through mainstream outlet as well as social media Mr shibli faraz quoted the premier as saying that obscienty lead to increased like to crime instead the rape of children and women.

Hope all of you who read my article didn't bored and point out my mistake which arisen .I will assure to write an article by regards

Thanks you so much guys by Arsal Rajpoot 🙂