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The winner of the 2018 Most Valuable Player Award in the NBA and now the superstar of the Houston Rockets James Harden, is one of the player now in the league that has a great scoring ability and also has a ability to earn a lot of money that sometimes he was called James Haren because that he do not have "D" or defense.
Aside from winning the sixth man of the year award while is playing for the Oklahoma Thunder in 2012 that is when the time his playing career has grown and also his value. He is one of the highest paid player now in the NBA because of the supermax contract he signed in Houston and can still earn more higher salary on the next contract that he is going to sign. What more iconic in Harden is his facial hair or beard that since he joined in the NBA he never shave it. And so the question is what is going to be the effect on James Harden if ever he shave his beard?
Actually it is just a simple question you can also laugh on it, but is has really a big effect on his basketball career and his market value. And I will share it to you.
At first he got an estimated $17 million endorsement, one of that endorsement is the trolli candy and the reason is because of his beard. That the reason why he was chosen by the company is because of his beard that is very popular all over the world, that of you heard the saying "the beard" everybody knows already that James Harden is the one talking about. And because of Harden trademark of the beard the trolli candy use it in their commercials.
Second is because the NBA really targets the global market some players usually have facial hair. For these I'am sure that you will laugh again, but their is a studies that men's with facial hair or beard like James Harden are more attractive to European females. So another question is what will convince James Harden to shave his beard? According to some past interviews James Harden will only consider to shave his beard by having a charity event and the price would be $10 million and you will surely be laughing now upon reading it. But you just try to imagine what we are talking about here is one player on the NBA that is an icon, superstar and a money maker.
Even a mouthpiece that is already thrown by a former player was actually been soly by a huge amount of money. What more to happen for James Harden that his endorsement he got because of his beard that has a big value of money already. So this is the short explanation on why he cannot just easily shave his beard, because state farm does not cover the insurance of his beard. The state farm is one of his endorser that if ever he was been operated on the part of his jaw and at that moment his beard will not grow anymore it will not be covered by the insurance policy. It's been a long time already that James Harden agent is requesting it to insured his beard. If ever James Harden beard will be gone his value will be affected and goes down especially his endorsements because of that beard he is widely known and became popular that is why he make $10 million price for his beard.