Burger King said ‘’Order from McDonalds’’ and changed the competitors narrative to emphatic and supporting narrative. But it has to truly reflect your brands values.
Partnering with influencers (1 in 5 millennials and gen z buy product based on influencer recommendations) as 1-time partnership or on a long term. Think about the cost per engagement before signing a contract with the influencer.
More and more people share privately on SNS, not publicly. People are more relaxed to post in a Facebook group with the members from the community than publicly. The communication is authentic there.
Shopping on social media (social shopping) by one click will get more and more popular (in China it already is). Promote that you are using this feature. Be an early adopter!
Stories are great to engage your audience.
Dynamic ads are personalized ads on social media based on the persons previous shopping behaviour are big advantage!
Tiktok was established in 2017. Organic reach is still huge!
11 minutes is the average user time daily for YouTube.
Not only focus to attract customers, but to keep them attached. It costs more to attract a new one than to keep the old one.
People connect most with other people. And that's one of the best use cases of social media today, featuring the people behind your brand to help humanize your organization and form deeper connections with customers. Showcasing employees prominently on social media is important as it's one of the best ways to build trust with consumers and familiarity with the purpose behind your organization. Stars of the organization!
Augmented reality is the next step? (Like snapchat filters)
Social responsibility has never been more popular (eco-friendliness, caring about the social issues), but in accordance with your theme and brand. Don't do EVERYTHING.
Select good measuring tools.
Stories and reels are a good way to approach the issue. Use the famous Baltimore case as an example to CTA.
Lives on SNS are grown for 70% because of the pandemic. Give an insight how your product is produced or interview the employees. How do views translate to money? Plan the live video before recording.
Addressing racism and discrimination is important nowadays.
Beware fake news about your brand and report it to your manager.
Meaningful collaboration with the influencers is crucial.
Music is important, designed music, especially for social media, is the 2021 thing.
Marketing planner is dynamic and innovative and you have to learn quickly, because things are changing every day!
