6 Steps to Build Employer Brand

You find it hard to find an ideal candidate for your new job posting?

The salary an employer offers is not the only thing potential employees find important in the 21st century. There is where a well-developed Employer Brand campaign helps!

Here are 6 simple steps on how to establish an effective Employer Branding:

1. Create a company page on LinkedIn. Be sure to state clearly what is the company's mission and vision.

2. Be creative and share about your company culture using videos or/and photos of your employees and your office.

3. Sometimes perks and benefits are even more valuable than the wages. Make sure to brag about them!

4. Your current employees are your best representations. Their testimonials on how great is working in your company are invaluable!

5. FUN, FUN, FUN! Everyone wants to feel they are working with real people who are productive and hardworking, but they also know how to have fun. Share content about the games, outdoor activities, or team-buildings of your company.

6. Acknowledge your employee's efforts and tell everyone how great they are!

And, don't forget that a good company is just like a good family – a happy group picture will always be something people are thriving for!