Over one in three people seek out “low fat” or “reduced fat” foods or beverages, with dairy being the most common food category for low–fat options.
Many say that their perceptions of the healthfulness of dietary fat depend on the type of food it’s found in.
Most people are trying to limit their fat intake at least some of the time—both total and saturated fat.
When it comes to dietary fat, there are distinct differences in perceptions and eating behaviors based on age: people in the youngest age bracket (under age 45) are less likely to be limiting fat consumption, are more open to higher–fat products, and think more favorably about all types of fat.
Over the past few years, it might seem like we’ve come a long way in our perceptions of dietary fat. Avocadoes, omega-3-rich fish and nuts and seeds are welcomed parts of a balanced diet, and fad diets
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