Numerous methods can lose sales even when you are confident to win it, some adviser said. More often or not, the loopholes are in the sales letter itself. When clients ask for tenders, most sellers are drolling. It's exhilarating to have the prospect and explain your stuff to win them over and closed the deal. After all, it's not easy to create an impressive proposal it needs a lot of time and energy.
Below are the possible reasons why sales letters lose sales and how to avoid them.
Don't play Solitary Steward - Researching on the client and the projects are usually done by some people thinking it would be enough, then set in the corner in isolation after that and create proposals. That is a very grave mistake, you cannot propose unless the client is an active member in every proposal stages process. It should include objectives, potential benefits, approach, scopes, and so on.
Never start with your qualifications - Flexing the magnificent history of your firm is not good in your proposal, you should not begin with it. Clients are more interested in what you can do for them. Start the lead paragraph focusing on their programs and how good you can handle it.
Do not neglect the executive synopsis - Basically, two objects bother many decision-makers; the executive summary and the price. But some sellers do not include an executive summary on their sales letters. Executive Summary will comprehend decision-makers rely on it, for accomplishments. Make sure that your letter will snugly fit on the paper if you want to omit the executive summary.
Do not focus on your tools - Clients only care about the outcome, not the tools, methods, and approaches you will use to meet the results. Do not tell how you are going to do this and that. Tell them how you can do it and how soon. The “hows” can be discussed later on once you have closed the project.
Keeping it sweet and short - Given a choice clients usually consider the shorter proposal before they get lost with a long windy sales letter that stuffed with boilerplate and graphics, according to the research. Keep your proposal as concise as possible but make sure that you meet your client's requirements.
Never used the same resume - Every situation may vary from each other, you cannot present the same proposals to everyone. Prepare different templates, customize your proposal to each client. Let them know you can be flexible and have diverse experiences.
Do not load your proposal with Jargon - Full of jargon and technical words are mostly done with some sellers in their sales letter. Some have some flowery words that are suitable in textbooks but eventually turns off the client. Try to make it simple and informative with an understandable language.
Don't cut and paste - To save time some companies will cut and paste syndrome. The result will be some clients received some addresses of other companies that you have sent before them and vice versa. Make sure you go over the sales letter attentively before sending it to the client or uploading it to your website. Save yourself from embarrassment.
Be punctual - Do not try tricks on your clients, if you have missed submitting your proposal on the deadline given be honest, and ask for an extension. Do not give lame excuses.
Those are the things that most sellers write their sales letters the wrong way, which will lead to losing sales because they don't pay attention to what they are doing or exaggerate their works. If you want to succeed and close the deal you should avoid the above details mentioned.
Sources: Magic Copywriting
Images: Unsplash.com
In fact, many times our self-confidence may be lost for some unknown reason, but we must always work with confidence and move forward. This should be the main goal of human beings.