Now a days everything has a trend of brand. The Craze at its peak and becoming the symbol of status . People starts to measure the identity of modernism and richness through brands.
A friend of my wife came to see her just couple of days. She leaves this gift ( brandism) at my doorstep. After some insists of wife we go to a clothing brand today . It was a big hall , neat & tidy , well organized. Staff looks great in decent uniform. We got a warm welcome at door. A smiling lady opens the door and greets us which looks so good . They treat us like a very important ones to them . Wife selected some shirts , got the bill ( A handy one ) , paid and came out . No doubt the quality was good but the price charged was too high ( for me it seems) .
Actually this brand craze reached to every corner . From fashion , clothes , shoes , cars and mobiles are becoming symbol . The marketing of the brans gripped the people and continues advertising on all channels makes people mentally arrested to them .
Now our society decided into two parts . One who can afford and buy other one who can't. First one has no problems about pricing and options but second one falling in mental stress and declassing.
Brands never compromise on their quality . So the prices are higher bit . Quality makes any brand more popular , trustworthy and reliable. Trust on brand is victory for any manufacturer. Then they has a good chain of communication , research and development inside. Which ensures the quality , demands , trend , likes and comments of costumer.
Brand is a name of uniqueness. Name , product , logo , slogan and trade sign all should be unique. It develops through lots of variations . The history shows that it has existence even in Ancient times. Different parameters and kind are
Organisationsl brands like Google
Non profit brands like NGOs
Blockchainchain brands like BCH.
Public brands like social media hubs
Entertainment brands like Disney.
Fashion brands like Olivia
Electronics brands like Samsung
And many more . So uniqueness , product availability , Access. Quality , durability , heart touching slogan , compatibility and advertising for awareness in people made any brand a successful venture.
No doubt brands makes a good space in every field and it is connected with affordability. The Craze of brand is healthy but our middle class society it becomes a dream of many and putting them in feelings of declassing.
Thanks for reading.