While cursive writing and typewriters are quickly becoming icons of history, the written word is not dead yet.
Combine social media platforms, ebooks, press releases, newsletters, articles, and blog posts with the extensive variety of online content a business needs to stay alive in today's world and it is abundantly clear a professional writer is critical to make it all happen.
What does a writer have you don’t?
A passion for writing like no other. A writer obsesses over your articles, presentations, and blog posts because they love their craft. A writer typically owns tons of notebooks, has drawers of pens and pencils, and cannot help themselves from reading and proofreading every word they come across day and night.
In other words, writers LOVE WORDS.
What can a writer do that most people can’t?
Obviously, write.
But writing is more than just hitting or typing some words together. A writer accommodates the voice of your brand, conveys your tone, and writes a wide variety of content in different voices depending on the communication type and message being delivered.
What kind of writer should you hire?
You want a talented writer. A great writer has load of links to show you their work or a portfolio established online. Inexperienced writers do not.
A talented writer asks questions about your business, business objectives, and the targeted market audience. Whereas, an inexperienced writer wants a topic or keyword provided to them.
Should I only hire an in-house writer?
Talented writers come in all shapes, sizes, and locales; meaning you can hire a freelance writer, an in-house writer, or a content writing company to write for your company and brand. In this case, do what feels right for your business but know a writer is able to do his or her job from pretty much anywhere in the world with a wi-fi connection.
Why shouldn’t I write my content?
It’s not that you shouldn’t write your own content. It is that you are far too busy with customer service and making new sales to spend the necessary time required for every single piece of written content going out for your brand.
While your job is running your business, a writer has one job and that is writing for your brand and audience.
When research and writing are priority, it is wise to get experience on your side. A writer dedicates and spends their time. They give each piece an in-depth analytical message review and stiff editing so you are free to do what you do best - manage your business.
If your business needs outstanding content strategies and words directly curated to the target market, find an experienced and established writer with a portfolio and impeccable Google ratings.
Mandi, owner of 212 Marketing LLC is a highly sought business consultant, ghostwriter, journalist, and content strategist. Email Mandi direct via solutions@212rva.com with questions, comments, or help with wording and writing effective target market audience messages.
