Evaluation of advertising efficiency

In recent years, advertising has increased massively. It was also with the rapid increase in various existing and emerging media. The reason is the technological factor and the fast development of electronic media. The emergence of new television channels, both cable and non-cable, the increasing use of computers and cell phones, increased Internet users.

As the number of TV channels continues to grow, people are becoming more and more changing channels. This has an impact on the level of efficiency of advertising on television to be rejected. With the weakening of the efficiency of advertising in the mass media, a new problem arises, how effective is the way to attract consumer attention to a product. Since advertising all over television has felt ineffective, manufacturers and advertising agencies must seek alternative effective means of promoting their products.

Advertising is an activity that is used by a person or group of people to influence or direct the spirit of others for certain purposes using certain media.

Advertising is an effective way of reaching consumers in large numbers and spread geographically. On the one hand, advertising can be used to build long-term product/brand printing and quick sales. Announcements that are less likely to have a major influence on consumer behavior will doubt whether advertising can influence consumers to buy a brand. Therefore, so that the sign of the product can be accepted by the community, the advertisement must be carried out as effectively, creatively, attractively to cause a positive influence.

To create a creative and attractive advertisement is needed for professional workers who have creativity in advertising, from message planning, media planning to how to give (expose) messages. It can be said that advertising creativity is a very important element of advertising and several previous studies have examined the relationship between creative advertising and advertising efficiency. The results of this study indicate that creative advertising has a positive effect on advertising effectiveness and brand attitudes.

At this point, effective insights are often correctly identified. Some advertising experts argue that, for an advertising campaign to be effective, advertisements must contain great ideas that grab consumers' attention, elicit reactions and separate the products and services that other products are announcing in competition.

Advertising is a very useful part of a marketing communications strategy to help companies achieve their goals. Given the importance of advertising to society, making advertisements must be carefully and planned, taking into account the things that can make effective advertising.

Advertising is a very useful part of a marketing communications strategy to help companies achieve their goals. Given the importance of advertising to society, making advertisements must be carefully and planned, taking into account the things that can make effective advertising.

Positive expectations in people's hearts are the main goal of producers to offer their products so that they can be accepted in the market. Various behaviors of producers in promoting their products by advertising must get a positive image of consumers. Evaluation of consumer products, which are designed, among others:

• Get a good consumer assessment Consumer evaluation is very important because it can be seen whether what has been announced has been accepted or integrated into the hearts of consumers.

• Grow both and provide an understanding of the product needed for consumers. This technique is designed to strengthen the consumer's good perception of the desired product. Consumers will remember these products several times. Oftentimes, advertisements in offers or product introductions are not misleading, consumers will receive information that ultimately buys the product being offered.

• Obtain consumer labels by helping to promote consumer product responses to advertised products is very useful in its proper function.

• Overcoming prejudice against consumers on products offered by advertising sometimes includes a lack of product quality or consumers who have prejudice to be informed. To correct inappropriate information, advertising needs to hold back hypotheses.

• Educated consumers to use the products presented in advertisements.

• Provide information and consumer education. All advertisements do not provide information or education for consumers because they are considered less effective in improving marketing. The lack of advertising is likely due to a lack of information time. When the time of giving is appropriate, it will certainly be accepted by consumers in themselves, marketing will run smoothly.

Marketing strategies are often carried out by producers in marketing their products through advertising media targeting certain market segments. Facing a free markets world era, this strategy is of course very effective and appropriate because it is in accordance with market factors, such as: geographic, demographic, psychological, and behavioral. If the information presented clearly corresponds to the segment will surely receive an answer

Positive for consumers who end up buying the product being offered.

Evaluation of advertising efficiency must always be carried out to determine the extent to which the advertisements that have been made can run according to the wishes of the community. This assessment can be done by conducting research through communication effects and sales effects.