Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.[1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.[2]
Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radiocommercials, taglines, white papers, social media posts, and other marketing communications.
FORMATS OF COPYWRITING
The Internet has expanded the range of copywriting opportunities to include landing pages and other web content, online advertisements, emails, blogs, social media and other forms of electronic communications.
The Internet has brought new opportunities for copywriters to learn their craft, do research and view others' work. Clients, copywriters and art directors can more readily find each other, making freelancing a viable job option. There are also many new websites that make becoming a freelance copywriter a much more organized process.
Search engine optimization (SEO)Edit
Web copy may include among its objectives the achievement of higher rankings in search engines. This involves the strategic placement and repetition of keywords and phrases on web pages, but writing in a manner that human readers would consider normal.
NeurocopywritingEdit
“Neurocopywriting — from NLP (Neuro-Linguistic Programming) — using psychology and social behaviour researches in advertising text. But I completely switched to a term ‘metacopywriting’, because historically NLP is a wrong name. There is no direct connection with brain or neurons, but it is about ‘meta’, a prefix meaning more comprehensive or transcending. However the name ‘neurocopywriting’ is quite trendy (especially in Russia).” [8]
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