Since the start of Twitter, marketers have always used the platform as a means to market a brand and to create an online presence. With the introduction of the Twitter "Lead Generation" card, Twitter marketing has entered a whole new level. Here is how you take advantage of this new addition to further boost your marketing campaign.
What is the Lead Generation Card?
Just imagine getting the important personal information from people on Twitter. We are basically talking about email addresses of hundreds of thousands of people from basically anywhere around the world. Sounds like a dream, huh?
Not really.
The Twitter Lead Generation card makes it all happen. It eliminates the need for the user to fill in forms on a landing page. Instead, a "pre-completed" form will be sent automatically with just a single click on an expanded tweet. This "pre-completed" form will be sent directly to the marketer's system via Twitter.
So how do you maximize its use?
1. Imagine getting relevant personal information from your followers in Twitter with just one click of a button. We are not talking about just "easy" here. We are talking about "quick". Get an automated system to partner up with it because it sends the form directly to your automated system. It is basically a hands-free system.
2. Choose a good photo that represents your current offer. Don't forget to create a compelling description to further attract your readers. Imagine if you were the one reading it and see if you yourself will be seduced into clicking that one button.
3. Do you stop once you get the names and email addresses? Of course not. Makes sure you do a good follow up email campaign. You can actually send a follow up message as soon as you get the email address so you can see if he/she is indeed engaged in your product or company. Remember that users are more likely to read your email while they are still checking your content on the Internet.
4. After you have ensured that the lead is engaged in your company or product, include them on a nurturing campaign. Don't forget that there is a reason why they signed up and that it is because they are interested on something that you have. Add them to an already running campaign that they will like. Don't forget the last part. Everything will be useless when they decide to opt-out because you added them to a campaign that they are not really interested in.
5. After doing everything mentioned above, what do you do next? Do you just enjoy the numbers and sit back while smiling from ear to ear? Well, you can do that but you can also do something else - measure your results. You have to make sure that this method is really working out for you. Remember that the Lead Generation card is not a free option. You have to quantify if the method is giving you positive or negative numbers.