MLIKI – The World First Hybrid Marketplace

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Introduction

Mliki is a limitless digital items and physical goods marketplace. Mliki aims to create hybrid marketplace that makes it possible to purchase physical goods and digital item like NFTs at the touch of a finger.

Social commerce has risen to prominence as the new impulse aisle and, in some cases, the new shopping mall. Untangling the degree of fragmentation in retail marketing remains the largest and most pressing impediment to Social Commerce’s success. Various choices are available when it comes to channels: D2C sites, e-commerce, and physical storefronts. While this broadens the diversity for the end user, it does not add to organizational agility or effect.

Many firms, large and small, already have an omni-channel setup in place. Still, it’s isolated and doesn’t prioritize integration. This necessitates additional personnel and raises prices. When purchasing products, there are a few things to keep in mind, both existing customers and prospects want a seamless experience, preferably in a single session with few diversions.

This is why we believe hybrid marketplace can fill this void and address fragmentation issues and platform differentiation by meeting time-sensitive customer expectations and bridging the gap between physical and digital items.

Produc Social Commerce

The term “Social Commerce” refers to a subset of e-commerce and, more broadly, retail. It’s the progression of social media as it relates to shopping. Social Commerce involves leveraging social media and social interactions to help promote the buying and selling of products and services online. Businesses and individuals are now shifting their online marketing approach and allocating funds to leverage Social Commerce to increase sales and brand awareness.

Problems Conventional Social Commerce

The Social Commerce and e-Commerce landscapes will continue to expand in 2022, with online sales of commodities – particularly groceries and pharmaceuticals – soaring as a result of the ongoing global Coronavirus (COVID-19) pandemic. As a result, online and Social Commerce services have expanded to include contactless and even robotbased deliveries, while traditional brick-and-mortar stores, restaurants, and homebased businesses have increased their online and social media presence.

Unfortunately, the explosion of demand for social commerce services still has major problems such as the following :

  • Security : Online portals are in the headlines a lot because of security breaches from hackers. It’s a major problem because your account could be hacked and your funds wiped out if you’re not careful. eCommerce sites have to face this harsh reality, and no website can guarantee that the financial information on its portal will not be hacked.

  • Site crash : Site crash Social Commerce is completely reliant on internet access. A major disadvantage of e-commerce is the inability to make purchases due to a site crash. Such a minor word site collapse can bring down an entire corporation in a matter of seconds. This can happen if your bandwidth connection is poor, since you will have major problems loading pages and placing orders. If the site you’re looking at goes down, you won’t be able to make a purchase.

  • Fear : People are afraid of the unknown. The majority of e-commerce transactions are faceless and paperless, with no required verification. Customers are apprehensive to make card payments in advance because most firms do not have a physical presence

  • Payment Fraud : Since most online shopping are paid with credit or debit cards, card frauds are common. Although website owners take every effort to protect card information, but is it really safe from hackers? It’s an increasing issue as we hear more and more about data breaches. Customers will lose faith in online portals if suitable blockers are not in place, and they will cease making online payments.

  • Platform differentiation : There is a differentiation between platforms where you can get physical items and digital goods like NFTs. Customers can’t get all they want in a particular platform without the headache of navigating between one platform and another. Not all products are accessible.

  • High Prices : Customers are burdened with shouldering the delivery cost that comes with shopping online alone. They have to pay for the product and the cost of bringing it to them. This results in higher prices than they bargained for.

By using blockchain technology, Mliki aims to create hybrid marketplace by combines social commerce and blockchain tehnology. The platform allows its user to purchase physical items and digital goods like NFTs.

Solutions Mliki Hybrid Marketplace

  • Adopt Blockchain Technology To Improve Security

  • Increase Revenue by Leveraging Social Media

  • Payment Options That Are Both Convenient and Cost-Effective

  • Customer rewards/Group buying

Mliki Social Commerce

Mliki social marketplace is centralized marketplace that allows the user to trades physical goods. Each customer will get their own physical goods shipped to their own address or location.

  • Group Buying : Group buying feature allows users to invite other people to buy items together. By doing this, users will get cheaper price than buying individually.

  • Shopping In a Virtual Environment : Because of our excellent balance of accessibility and functionality, Mliki marketplace is an all-encompassing immersive experience. Buyers and sellers may now easily interact with the platform throughout the engagement and sales process. Real and virtual goods and services are available at the touch of a finger

  • Trade To Earn : Buyers and sellers will earn Mliki tokens based on their buying and selling activities, and there will be additional incentives for those who join early

  • Affiliate Program : When users create an account with your affiliate link, you’ll receive commission on every trade they make

Mliki NFT Marketplace

Mliki NFT marketplace is the NFT marketplace built on Polygon blockchain focusing highly on user experience and ease of use to create, buy, sell and trade NFTs including in-game NFT asset, collectible NFT, Metaverse NFT and many more.

  • Create, Buy And Sell an NFT : As an artist, you can create an NFT to sell in the marketplace, and continue to earn royalties from each secondary sales. As an investor, you can purchase collectibles from the marketplace, or even simply showing off your collection to the community and friends!

  • NFT Launchpad : Raise funds for your project trough (INO) and get access to our partners and NFT community

  • Trade To Earn : Buyers and sellers will earn Mliki tokens based on their buying and selling activities, and there will be additional incentives for those who join early

  • Affiliate Program : When users create an account with your affiliate link, you’ll receive commission on every trade they make

Token Econommy

The decentralized nature of blockchain creates the new concept of a token economy. MLIKI as a Hybrid Marketplace will be issued a digital token called Mliki Token (MLIKI) to support the platform development. Mliki Token (MLIKI) is utility token of Mliki ecosytem that enables utility for users of the protocol. Mliki Token (MLIKI) is a multi-chain token minted on Polygon and Binance Smart Chain with a finite supply that cannot be increased.

The days of building a token that simply acts as a currency in a closed economy are long gone. Now, the success of a token hinges upon various factors involving:

  • Release Schedules

  • Distribution

  • Initial Circulating Supply

  • Valuation at Listing

  • Max Supply

  • Max Valuation at Offered Price

  • Early Investor Bonuses

  • Transparency

  • Market-making Capacity

The value of Mliki token is amplified by our acquired intuitive rationale to create token use case and deep-rooted understanding of the supply and demand.

TOKEN ARCHITECTURE

Distribution

Tokens can act as a essential factor that builds communities and boost the uses of token. To do so, the metrics must make it possible for the token to perform well and metrics cannot simply be designed through a buckshot of figures on a spreadsheet.

Token Use Case

The Mliki Token (MLIKI) will supercharge Mliki’s in-experience economy by creating sustainable engagement value for users. Furthermore, the Mliki token will power Mliki’s partner, enabling its participants to capture the value created.

  • Main Currency : Mliki token will be the main currency on the Mliki ecosystem. Mliki token are exchanged for the goods, service, digital asset or to pay for product ads on the platform and etc.

  • Cashback And Vouchers : Mliki token holder are allowing to participate in sales events, get cashback vouchers, and get free delivery vouchers.

  • Affiliate Program : To boost the number of users, Mliki will be equipped with an affiliate program. Affliator will earn Mliki token as a rewards.

  • Trade To Earn : Buyers and sellers will earn Mliki tokens based on their buying and selling activities. For example buyers will get Mliki Token when shopping with a certain amount or date (Ex: 11.11) in Mliki Marketplace. Seller will get Mliki Token if they can reach sale milestones with specific quantities or a certain amount of sales.

  • Staking : Mliki token holder are allowing to stake their token and earn passive income with it. The length of staking time and token amount will affect to staking rewards.

  • Governance : The Mliki team will continuously listen to the community and collect proposals through social media and other platforms, the community can develop proposals, and Mliki token holders can vote on listed proposals.

Roadmap

  • Q2 2021

  • Project Ideation

  • Team Formation

  • Q3 2021

  • Develop Grand Design for Mliki Marketplace

  • Mliki Social Commerce Development

  • Q4 2021

  • Mliki Social Commerce MVP

  • Whitepaper Creation

  • Pitch Deck Creation

  • Q1 2022

  • Continue Mliki Social Commerce Development

  • Angel Round

  • Mliki NFT Marketplace Development

  • Seed Round

  • Continue Mliki Social Commerce Development

  • Token Smart Contract Audit

  • IDO

  • MVP Launch (Mliki Marketplace & NFT Marketplace)

  • Q2 2022

  • DEX listing

  • NFT Marketplace and Revenue Stream Smart Contract Audit (Certik)

  • Mliki Social Commerce Go-Live

  • Mliki NFT Marketplace Mainnet Launch -INO (Initial NFT Offering)

  • Q3 – Q4 2022

  • Mliki NFT Metaverse Development

  • CEX listing

  • Integrate Mliki social commerce with Mliki NFT Marketplace

  • Q1 2023

  • Mliki NFT Metaverse Mainnet Launch

  • Further Development of Mliki Ecosystem

  • Marketing Expansion to Onboard More Customers and Sellers

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