Tecno has focused its business on the African and the South Asian markets.
However, following market research conducted in Southeast Asia, Africa and Latin America, the company found that Africa was the most lucrative region.[3] As a result of this, in 2008, the company stopped doing business in Asia to exclusively focus on Africa.
Later in 2016, Tecno entered Middle East mobiles phones market after acquiring a good market in Africa,[4] and then in Southeast Asia in 2017.[5][6]
HistoryEdit
In 2006, was founded as Tecno Telecom Limited, but later changed its name to Transsion Holdings with Tecno Mobile serving as one of its subsidiaries. In 2007 Tecno created a second brand, iTel that sold in Africa and in May 2017 was recognized as the "most student friendly brand".[7] Early 2008, Tecno shifted its market target entirely to Africa following a market research. In 2010, it ascended into the top three mobile phone brands in Africa.[8] In 2012, Tecno released the first "Made in Ethiopia" smartphone.[9] Tecno announced in 2016 their first mobile phone to run on Marshmallow. In 2016, Tecno Mobile launched "The Best Camera Smartphone In Africa".[10] In the same year, Tecno launched the Tecno Phantom 6 and Tecno Phantom 6 Plus with a Biometric authentications security followed by the Phantom 8 that was unveiled at an event in Dubai[11][12] In 2017, Tecno Mobile launched its first Dual front led flash device, the phone is dubbed Tecno Camon CX.[13]
Tecno phones are mostly used in Nigeria, ranking as one of the cheapest in Nigeria.
In August 2017, Tecno Mobile launched the Spark series with two devices Tecno Spark K7 and the Tecno Spark K9.[14][15]
Tecno Mobile's made inroads in India following its earlier success in Africa. In April 2016, Tecno's phones officially hit the shelves in India. Tecno Mobile has identified other emerging markets, besides Africa, where the population is large and purchasing power low. It entered the Bangladesh and Nepal markets in 2017 and has started trial sales in Pakistan.[16] It is still trying to penetrate the Pakistani Market and has started its sales online through various E-commerce channels including its own website.
In January 2018, Tecno launched another smartphone on the Camon series dubbed Tecno Camon CM[17] in Nigeria, Kenya, Ghana, South Africa, Uganda and India which became the first device from Tecno Mobile to feature the 18:9 aspect ratio. Tecno has also launches its long-awaited Camon i4 in Pakistan in April 2019 which is available for prices as low as US$119.[18]
On 5 April 2018, Tecno launched the Camon X and Camon X Pro in Nigeria[19] becoming the company's first phones to feature Android 8.1 the latest Android Operating System (as of April 2018)[20]
TECNO Phantom 9 is the latest smartphone from TECNO and it is going to be launched in Africa in July 2019. For the first time, TECNO Phantom 9 is going to feature an AMOLED Display, an under-the-display fingerprint scanner, and new design.[21]
On 16 August 2019, Tecno debuted its Spark Go in Pakistan on Daraz.pk. It is a mid-range phone with a budget-friendly price of Rs. 12,999. Thus, making it the cheapest phone in Pakistan with a rear dual camera setup, and notch display.[22][23][24]
During the Covid19 pandemic as public gatherings have been abolished in certain industries, Tecno is set to launch the Camon 16,[25] a successor to the Camon 15 through an online event hosted on YouTube.
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