E-commerce Trade around the world has relied for thousands of years on simple and basic elements, which are the existence of tradeable goods or the presence of trustworthy money between the two parties to the trade, the existence of the market or the place in which the trade takes place, and finally the dependence of trade on the laws of supply, demand and bidding, and with the development the world has witnessed. With the emergence of the Internet, e-commerce appeared, which facilitated the buying and selling processes around the world for all products, and marketing became mainly targeting Internet users for the growth of e-commerce operations around the world, and with the emergence of many advantages for marketing products over the Internet, many of the defects that appear make it normal for a large group Those who begin to market their products or shop on the Internet think more than once before trusting the success of the e-marketing process and its direct benefit. The disadvantages of online marketing Marketing culture The Internet marketing philosophy for Arab business owners and merchants is discouraged due to the insufficient awareness of the buying and selling processes that take place over the Internet, in terms of finding multiple payment methods that suit different customers in cases of purchase, whether by bank card payment or by payment through Electronic banking or direct payment after the product is delivered, as well as the instability on the most appropriate and economical shipping methods for the business owner or consumer, and in return, product owners see the possibility of obtaining profits in an easier way through marketing and direct selling. Censorship The lack of clear censorship on the Internet is a source of fear for many business owners or consumers alike. On the one hand, the product owner may face piracy or electronic theft that directly harm his business, and on the other hand Internet users encounter hundreds of false products that are being done Marketing it as a matter of fraud against users, there is no clear regulation of legal and criminal liability for trading funds and products over the Internet, especially when it comes to marketing across more than one country. Counter-advertising Many business owners who are marketing on the Internet are exposed to a systematic process of counter advertising that targets their products or services through social media platforms, with the aim of directing consumers to use competing products, and social media can only be controlled by creating a new direction that represents an opinion. A year to restore users' confidence in the product or service, and of course this requires a lot of expenses and time, which is something that most medium and small organizations may not bear, especially in Arab countries where users tend to seriously interact with the rumors that spread through social media.