The Top 10 Tips for Digital Marketing Success
In the digital age, marketing your business has never been easier thanks to social media sites and search engines like Google. However, with so many options available to you, it can be hard to determine which ones are worth the time investment, and which ones you should avoid altogether. The following 10 tips will help you get the most out of your digital marketing efforts in 2016 by leading you to results that matter.
1) Know your customer
The first step to success in digital marketing is understanding who your customer is. What are their needs and wants? What motivates them? Once you have a good handle on this, you can start creating content that speaks directly to them. For example, if your company sells shoes and it knows its customers love fitness blogs, then it would be beneficial to include a link to the blog or write an interesting blog post of its own. Take advantage of social media: From Instagram to Twitter, all the major social media platforms offer different ways for companies to reach out and connect with customers. It's important not only to create compelling content but also to understand how these platforms work so that you're using them effectively and getting the most out of them.
2) Define your buyer personas
When you know who your buyer persona is, you can tailor your marketing messages to them more effectively. Here are some tips for defining your buyer personas:
1. Look at your existing customer base.
2. Talk to people in your target market.
3. Do some market research.
4. Create a fictional representation of your ideal customer.
5. Give this person a name and decide where they live, what their job is, what they care about, what their hobbies are etc.
6. Draw up the life cycle of this persona (i.e., how they became aware of your company or product).
7. What do they need?
8. What do they want?
9. Why should they buy from you?
10. How do they make purchase decisions?
3) Start with an email list
An email list is a digital marketing asset that you own and control. You can use it to drive traffic to your website, promote your products or services, or simply stay in touch with your audience. Plus, it's easy to get started with an email list. All you need is a website and a way to collect email addresses. Here are the top 10 tips for building a successful email list - Ask people to sign up when they enter your store, visit your blog, or interact with you on social media
- Offer incentives like discounts and free offers for those who sign up early
- Develop relationships over time by offering exclusive content and behind-the-scenes glimpses into what goes on at your company
- Be personable!
4) Utilize remarketing
Remarketing is a powerful tool that allows you to show ads to people who have already visited your website or interacted with your brand. By targeting these individuals, you can remind them of your product or service and encourage them to come back. Here are five tips for successful remarketing
1) Include the user’s name and email address in the ad;
2) Show ads when they first visit the site;
3) Target potential customers based on demographic information;
4) Ensure the ad has some sort of call-to-action (CTA);
5) Run an A/B test campaign by creating two versions of the same ad and testing which one gets more conversions.
5) Optimize your landing pages
Your landing pages are key to your digital marketing success. Make sure they are well-designed and effective in order to capture leads and convert them into customers. Here are five tips to optimize your landing pages:
1. Keep it simple – don’t try to cram too much information onto one page.
2. Use strong headlines and calls-to-action – these should be clear and concise so that visitors know what you want them to do.
3. Be unique – avoid copying designs from other sites, as this will put people off visiting your site.
4. Test often – make changes to the design of the page and see how they affect conversions before settling on a final design.
6) Prioritize conversions over clicks
1. Clicks are great, but they don’t mean much if they don’t result in conversions.
2. Make sure your website is optimized for conversion with clear calls to action, easy to find contact information, and a user-friendly design.
3. Convert more visitors into leads with effective lead capture forms.
4. Use targeted landing pages to increase the chances that visitors will take the desired action. For example, use separate landing pages for people who want to make an appointment or purchase a product. 5. Optimize paid search ads by using relevant keywords and bidding on high quality ads. 6. Get creative with content marketing by publishing infographics, videos, articles or other types of content on your blog or other third party sites. 7. Invest in link building so you can rank higher on Google search results pages (i.e., do keyword research). 8.
7) Spread out budget across different channels
You shouldn't put all your eggs in one basket when it comes to your digital marketing budget. By spreading out your budget across different channels, you can reach a wider audience and get more bang for your buck. Plus, you can test which channels work best for your business and double down on those for future campaigns. Here are the top 10 tips for digital marketing success:
1. Make sure your website is mobile-friendly.
2. Find your content marketing sweet spot.
8) Use videos, text and images
1. Use a mix of videos, text and images in your digital marketing campaigns. This will help you appeal to a wider audience and keep people engaged.
2. Keep your videos short and to the point. People have short attention spans and you want to make sure they get your message.
3. Use high-quality images in your campaigns. People are visual creatures and will respond better to visuals that are pleasing to the eye.
4. Make sure your website is mobile-friendly.
9) Use SEO to get found naturally online
SEO is the practice of optimizing your website to rank higher in search engine results. This can be done through keyword research, link building, and on-page optimization. By getting found naturally online, you can increase your chances of driving traffic to your website and generating leads. Don't rely solely on advertising: Advertising, whether it's social media ads or pay per click ads, can be a good way to get noticed but only if it's used as a supplement rather than as the main source of marketing. Consider using paid advertising as one part of an overall digital marketing strategy. Always have new content: Make sure that your content is always fresh by publishing new posts and blogs frequently so that potential customers will see them in their feeds often.
10) Measure data with Google Analytics, Facebook Analytics etc.
Before you can improve your digital marketing strategy, you need to know what’s working and what isn’t. Google Analytics is a free tool that shows you detailed data about your website traffic, sources of traffic, conversion rates, and more. Facebook Analytics is another valuable tool that lets you see how people are interacting with your business on Facebook. By measuring your data, you can make informed decisions about where to focus your efforts for the greatest impact.