Does it come to you as a surprise that big brands seem to be more aggressive in their marketing efforts? For example there's hardly a day that goes by without you receiving a marketing message from your Telecom service provider. They even go to great lengths to give incentives that motivate new or continued patronage!
Why? you may wonder. For several reasons, key among them being that they want them to always be your choice when making a purchasing decision. They accomplish this by attempting to 'be in your face' and thoughts so that they are more or less in your mind as often as possible.
So the question arises ''how much is your brand exposure efforts?" You need to create a system that ensures your prospects, clients and would be customers remember you as the go-to person when they need your product or services.
This requires creating content consistently that announces and sustains your brand...
Even once you’ve established a strong brand, you must continue to sustain and protect that brand equity in order to succeed as a competitor in the industry.
As an entrepreneur, learning how to build, protect and sustain your brand equity is fundamental to your company’s success.
Regardless if you run a digital marketing agency, sell toiletries, diagnose medical problems, or author books, you must stick out among the noise. And it all begins with building a strong brand identity – an element that includes not just logos or taglines, but every form of communication or business strategy. The mission doesn’t stop there. Once you achieve a strong brand identity, you must sustain it.
Branding is what people say about you when you’re not in the room.