@Olobadc3332 15 December 2022

*The 5 Different Types of Customers in Real Estate Sales.* One of the interesting things, I love about working in sales is the different types of customers and personalities you meet in the field. From the annoying, humorous and inspirational, who leave you feeling psyched up for the next day. Working in sales is a mixture of psychology, human and public relations. Different clients make the day exciting and if you take it in your stride, it’s worth your time. This is where listening skills really come in handy to help you discern the real stuff from the noise. At the same time remembering to be the face of the company displaying your best behavior. Never lose your cool and always maintain a calm demeanor. In real estate is where you find the most interesting mix. Because the investment is massive and also emotional, it might be understandable. Here are the 5 types of customers, in real estate sales you might encounter: 1. *The Complainer* Everything will not work out for them. You will never satisfy them. They will complain about the staff, transportation if it was provided, refreshments and especially about the property you are showing them. They have a lot of questions on everything from the way the company is run to the project. Unfortunately you have to take it all in, in a very cautious and diplomatic manner to ensure you pass the message of your product or service. You might need a painkiller after dealing with this one. 2. *The Quiet.* You never know their thoughts. They don’t give feedback and never ask questions. If you are lucky you might get a nod or grunt. Their dissatisfaction will be communicated when they ghost and never picking up your calls again. However, a few leave you with the not so assuring “promise” to get back to you. If they were impressed, they will contact you, when you are least expecting with a commitment to buy. 3. The Know-It-All Challenges you on everything you say. Can be annoying. Similar to the complainer but in a better way. They have better statistics than you and they probably get all this knowledge from massive window shopping. I like this one, especially if you are patient, because you can learn from them. Again you don’t have to talk a lot but listen and look out for the crucial buying signals. 4. *The Generous.* Not a lot about this one but can come across as a show off. Can be talking about their latest trip, acquisition, bonus they made or what possessions they have. They rarely buy whatever you are selling. They will however buy you lunch and/or give you a tip. 5. *The No Show/Late Comer* The worst of the pack I would say. Calls and communicates up to until the last possible minute, and then they go quiet. You can have a hint of this one by their non-committal questions such as “where exactly did you say the house was?” and yet you have already had this conversation probably more than once. They can reach out maybe the next day or later with either a lame excuse and weak apology or none at all. Needless to say, they don’t buy. Dealing with different types of customers in sales, whether real estate or another field, raises your emotional intelligence and people skills is harnessed. At the end of the day you become better and can apply this skills in other areas of your life.