@MoRgAnMuFaSa
*11 Christmas advertising ideas for real estate marketing* *Written By Dr Laide Okubena* With the Christmas season just around the corner, it’s time to strategize around effective ideas and boost your Christmas real estate marketing. The advantage of Christmas marketing ideas Your Holidays real estate marketing ideas should revolve around past clients and existing prospects. Considering that 90% of real estate buyers/sellers would use their agent again or suggest their agent to others, you should not let this opportunity slip away. The objective can be to send a reminder to prospects about your sales-ready property lists, increase brand awareness, or generate more leads. *1. Send Gifts and Christmas cards to appreciate old and current customers.* E.g 1 gift hamper baskets 2. Throwpillows 3. Dairies 4. Drink Flasks. 5. Blankets 6. Calendars. 7. Awards or recognition to appreciate them. *2 . Create a themed real estate Christmas marketing campaign* This shopping period is the right time to promote your business to past clients and prospects using the occasion’s cheerful essence. *a. Offering giveaways* Giveaways are a way of saying thanks to your community. And a great Christmas real estate marketing idea would be handing out gift cards for grocery store shopping, a staycation ticket, or even a dinner voucher. *b. Running a contest* To complement people’s festive spirit, what’s more fun than running a contest to engage both adults and children *c. Collect donations for a charity* During Christmas time, charities can give kids everything from toys to Christmas trees. If you sponsor the Christmas event, you can use it as an opportunity to collect donations for a charity. *3. Advent calendar giveaway* Offering an advent calendar giveaway as a Christmas marketing idea is a time-tested technique. *4. Renovation Pictures Contest* Looking for a different Christmas marketing idea? Showcasing pictures of your client’s (and audiences’) properties that have been renovated might just be the thing. You can use the before and after technique to highlight the differences. *5. Display current property listing pictures* Our fifth Christmas marketing idea is to display current property listing pictures on Facebook. The real estate business thrives on pictures of property listings and you can create sponsored posts or ads for them. These listings help to spark interest in prospective buyers, and there’s no way you can describe a real estate listing without the photos. This is why pictures drive a lot of engagement on social media networks. *6. Host a Ember month/-related seminar/webinar* We all know about the massive benefits of hosting a professional gathering when it comes to lead generation and establishing a brand’s credibility. *7. Using themed holiday cards* Are you searching for Christmas card ideas for realtors? This is an excellent theme for your real estate clients. Holiday season, especially Christmas, is the right time to let your clients and prospects know how much you care for them. It’s also a way to remind them you are available. *8. Offer winter-related property care advice for overseas based clients* Create seasonal property care advice about ways your clients can take care of their homes during the winter seasons. This information is much welcome since there can be damages to properties due to the harshness of winter weather. Give them tips on how to deal with pipeline issues, leaks, heating, and insulation problems, etc. *9. Use automation tools to reach your clients* Aside from sending greeting cards, you can also send holiday messages directly to your clients’ and prospects’ inboxes. The best part is that you don’t need to be in the office to send your Christmas wishes. All you need is to set up segments in your CRM that trigger automated messages to your subscribers during the holidays. *10. Create a holiday season guide for your neighborhood* A holiday season guide for your neighborhood will help educate the people that live in your neighborhood and also drive targeted traffic to your website. 11. *Maintain relationships with partners* Marketing to buyers and sellers is an obvious choice, but relationship building with your partners and suppliers is also important. For example, use this off-season period to give a shout-out to contractor companies for working on client repairs or home renovation. You can share these posts on social media and tag your partners’ marketing channels. In addition to maintaining your relationships, these real estate campaign ideas help you to receive credibility through these associations or professionals. Thanks for your attention and please enjoy your day. *Dr Laide Okubena*
No comments yet