@MoRgAnMuFaSa 6 December 2022

*Tuesday Sales Tips* *Post-Season’s Greetings: 8 Ideas for Effective Holiday Follow-Up* *Written By Dr Laide Okubena* After this month, all the gifts will have been unwrapped (and maybe returned). The floor will have more pine needles than the Christmas tree. But when the holiday season is over, your holiday marketing efforts should continue for just a little longer. : 80% of sales are made after the fifth “touch” with the lead, according to InsideSales.com. And once you land a customer, according to the book Marketing Metrics, the probability of selling to them again is 60 to 70%. When you automate processes to stay engaged with customers, that follow-up is guaranteed to happen every time. Check out these 8 ideas for automated and non automated post-season’s greetings. 1. *Send a thank-you gift* By the end of the holiday season, consumers have been besieged by countless companies asking for their business. Leave them with a positive impression of your company by sending a post-holiday gift, like a promo code for a discount or a gift certificate to be used toward a future purchase. 2. *Sincere Thank-You Card.* Nothing says “Come Again” like a sincere thank you. With communication today being dominated by technology, a handwritten note is a genuine and unexpected way to say “Thank you” to your first-time guests. This personal investment says you care they visited and, more importantly, that you’d be happy to see them again. 3. *Door Deliveries* While this method might seem outdated, you’d be surprised at the kind of impact a door delivery can make. Nothing says, “Welcome to our brand ” like a well thought-out gift (like a basket of quality chips and salsa or specific gift holiday gift). Keep the door visit short— it’s not a witnessing opportunity, it’s a welcoming one. And it works. 4. *Welcome Video.* Find the email address identified on the guest information card and send a Appreciation video the same day as the visit. The immediacy of the communication will make the guest feel valued. Personalize the email text and provide an easy way for them to contact you. The email and video should describe why your business exists, the impact you are making in the lives of people and how the client can be helped in achieving their goals. 5. *Social Media Messages for offline people you met while prospecting.*  Be sure to ask for Twitter, instgram , linkedin and Facebook user names on your client information card, and then “follow” or “friend” everyone who buys for the first time and those who have not . This is an easy way to keep your guests informed in a casual and friendly way. Be intentional and express your gratitude to them via Facebook , Twitter and social media. 6. *Gain new customers by asking for referrals* If all goes to plan, your holiday sales efforts will result in new fans who would be happy to recommend your company to friends—if only you asked them to do so. While customers are feeling especially generous this season, send an automated email inviting them to share a referral. To inspire a little more generosity, you might want to offer an incentive, like a promo code for both the referring and referred customer. (Just be sure to ask the new customer to opt into your communications to avoid your emails being marked as spam). 7. *Ask customers for feedback on a purchase* All customers have opinions on the products and services they buy, but not everyone is inclined to share it. That might be especially true when purchases are made at holiday time when some are too busy to provide feedback. After the season, send an automated email to customers who made recent purchases asking them to share their thoughts or complete a survey. Positive or negative, the responses give you the information you need for your next steps with that customer. You might call a dissatisfied customer to see how you can help or recommend additional products to another who’s happy with the purchase.  8. *Ring in the New Year* Whether they’re promises to get healthier, save money or learn a new skill, New Year’s resolutions are efforts to make life better. Tell customers how your business can help them do just that. Understanding the mindset of your customers is a constant challenge, but it’s a pretty safe bet that many of them will be feeling hopeful and looking ahead as the calendar flips to January. Take advantage of this time by tailoring your marketing messages to the new year, sending automated emails that highlight new products or explain how your business can help customers achieve their goals. Thanks for your attention and please enjoy your day. *Dr Laide Okubena*