Lukaku's folly is out for all to see. He made a serious mistake but he won't be the last to make such a mistake. As easy as it is to batter Lukaku, the question is what are these football clubs doing to protect their players from media toxicity? Media houses feed fat on the fear, doubts and struggles of these footballers. They target them and extract information from them even against their will. Clubs sign contracts giving media personnel unrestricted access to the life of these footballers just to generate more revenue. When these players mess up clubs cry fowl. Not everybody can keep calm when faced with camera. We are built differently.