@Godwin 4 July 2020 more from that month

Securing prospects

𝐇𝐎𝗪 𝐓𝐎 𝐌𝐀𝐊𝐄 𝐈𝐓 𝐈𝐌𝐏𝐎𝐒𝐒𝐈𝐁𝐋𝐄 𝐅𝐎𝐑 𝐘𝐎𝐔𝐑 𝐏𝐑𝐎𝐒𝐏𝐄𝐂𝐓𝐒 𝐓𝐎 𝐒𝐀𝐘 "𝐍𝐎!" 𝐓𝐎 𝐘𝐎𝐔⁣ ⁣ Risk reversal makes your offer look so great that only a lunatic would refuse to buy. ⁣ ⁣ The online market demand is constantly changing. Your offer requires these 3 secrets elements of RISK REVERSAL to be more compelling and remain relevant. ⁣ ⁣ Do you know the interesting thing? ⁣ ⁣ Your prospects are not looking for another eBook to read or digital product for their library. Instead, they need a solution and that drives them. ⁣ ⁣ For your solution to standout among the several hundred competing solutions, ⁣ ⁣ Your solution must showcase CREDIBILITY and CONFIDENCE. ⁣ ⁣ It must have elements of RISK REVERSAL. In other words, it must remove the weight from their shoulders and place it on your shoulders. ⁣ ⁣ You get this right, ⁣ ⁣ You get more Clicks, build Loyalty and they keep Coming Back. ⁣ ⁣ 𝐓𝐡𝐞 𝟑 𝐬𝐞𝐜𝐫𝐞𝐭 𝐞𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐑𝐈𝐒𝐊 𝐑𝐄𝐕𝐄𝐑𝐒𝐀𝐋:⁣ • Guarantee⁣ • Payment terms⁣ • Purchase expectation ⁣ ⁣ A GUARANTEE builds trust in your product or service and the promised result.⁣ ⁣ You come across a sales copy with statements like "If for any reason you don't like the product, return back. And get complete money within 30 days." ⁣ ⁣ The famous PUPPY DOG CLOSE used this to close more sales. ⁣ ⁣ Their guarantee says, "𝘵𝘢𝘬𝘦 𝘢 𝘱𝘶𝘱𝘱𝘺 𝘩𝘰𝘮𝘦 𝘪𝘧 𝘺𝘰𝘶 𝘭𝘪𝘬𝘦 𝘪𝘵, 𝘬𝘦𝘦𝘱 𝘪𝘵. 𝘐𝘧 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘭𝘪𝘬𝘦 𝘪𝘵, 𝘣𝘳𝘪𝘯𝘨 𝘪𝘵 𝘣𝘢𝘤𝘬".⁣ ⁣ Wow! I love this. ⁣ So much confidence.⁣ Zero risks!⁣ Every objection crushed! ⁣ It made the offer irresistible. ⁣ ⁣ PURCHASE EXPECTATION clearly states out what your customers should expect. No beating around the bush, strictly transparency in play here. For example, you say " for your purchase, you get my free eBook, a video course..."⁣ ⁣No risk for your prospect, he knows what to Expect.⁣ ⁣PAYMENT TERMS covers when payment is expected and payment conditions. For example, "Cash on delivery". ⁣ 𝐏𝐫𝐨 𝐭𝐢𝐩: Guarantee + Irresistible offer = Sales rolling in. ⁣