@FreelanceUniverse

@FreelanceUniverse 5 October 2021

Good night to everyone. Have a good sleep. Wishing you a good life for eternity.

@FreelanceUniverse 12 September 2021

Freelance: Niche & Target your Market In our first article I share with you, why some freelancers don't share the whole truth about freelancing. Now it's time to define the right target market to offer your services to, because let's face it you won't have a driving freelancing business without people who will avail and pay for your services. To find out how to search and identify the right client for your services and how to package your skills to attract possible clients read this full article. Alright so the first one is why niching down on a specific market works at your advantage. Next are the three strategies that can help you choose a target market to offer your services and the last part of this article is my final thoughts for this topic. All right so now I want you to look at these two agencies the first one is free outlaw and the second one is summit virtual assistant solutions. So what did you notice so these are actually the very same idea virtual assistant services but applied to totally different audiences so the first agency prialto offers va services to executive professionals while on the other hand summit va solutions offers the same services but to real estate companies and here's a major insight you can take the same idea and make it yours by focusing on a specific audience and this is totally different from what most of us do. I say if you ask someone what's your target market the most common reaction is and if you're just starting out that because from my experience focusing on a audience will benefit you in two major ways. Number one is it will limit your competition so imagine offering general va services to all industries which means if there are 20 different industries and 10 agencies per industry then you'll have to compete with 200 companies in total whereas. If you only focus on offering va services let's say to amazon sellers then narrow down milanium competition to agencies targeting the exact same audience makes sense. Alright so for the second advantage of niching down is having more time to perform in-depth research on your target market and be able to communicate with them more effectively because remember the more you know about your audience their frustrations their hopes their dreams their aspirations the better you can strategize and plan how you can tailor fit your services. To meet their needs the same holds true even for products like coffee that's why coppico's creamiest coffee topical blanca is now even prettier they improve their marketing strategy target market on a deeper level and improve their blend based from the feedback they received and as a result yeah they added 10 percent more green the gang must be a and the best part is it's creamier perro less coffee you know that really hits the sweet spot so I didn't yeah now that we've covered how niching down can be beneficial for you as a freelancer. And back then this would be something you would have gladly paid for so the good thing about the strategy of looking into yourself as your potential target market is you have experienced the frustration of having that problem and you can easily retrace your steps and tweak your offer based on what you needed during that time um potential marketing well the next strategy that you can use is to look into your inner circle of influence and pick a real person you know who can benefit from your service um this could be a friend a cousin a co-worker or or whoever imagine that you're trying to help this person and as you start to dig into who they are um what they do and again frustrations you'll understand better what they really want i mean do they get do they care about getting more sales do they care about having more family time. You know stuff like that and whenever you feel lost or stopped go through the process in that person's perspective so you can improve your strategy and personality that would help your friend so what i love about this tactic is you can easily reach out to this person and ask them a few questions and even offer your services for free for a limited time to test your offer. That's an instant case study the third and final strategy to identify your potential market is to study your competitors yes one way to visit is fiverr.com and type the service you're offering and see communibus results and look at your top five to ten competitors offering the same skill ask yourself who your competitors are targeting and what are they offering to those. And target market right now, these strategies are designed to help you start laying these things out and trying and out now it's only when you start applying these tactics that you get a clearer version of your offer and audience so you know don't be afraid to test it out first and improve along the way aluminum we're all about progress over perfection so in our next episode we're going to create an irresistible offer for your chosen skill and market so if you found this article helpful to you give it thumbs up.

@FreelanceUniverse 10 July 2021

The Hidden Truth about Freelancing With all the success stories and windfalls you see on social media about freelance, it's not surprising why more and more online users are enticed to venture in the world of freelancing. Although these kind of content is inspirational, they don't really capture the story in it's entirety which can often lead to unrealistic expectations resulting to stress, anxiety and frustrations if things don't align what they read or watch about freelancing and eventually end up stressed. In this article, I will talk about what happens behind the scenes of being a freelancers. The struggles and the challenges beneath the success and glamour of it all. Every story has two sides and I hope that me sharing this about freelancing can help you better decide if this path is for you. It's Not an Easy as You Think We have to understand that when you exploring ne things such as doing online jobs, it will take time. Each of us has our own strengths and weaknesses and we have different learning speed. Some people get learn fast while some take a while and that's completely normal. You're not slow', you're not weak, you're not weak you are just a work in progress. You will be Met with Resistance, Doubt and Rejections Freelancing as an emerging industry, not everyone fully understands what freelancing is and not to add the different negative perceptions that people have. Because of that you won't always get the support you expect from your co workers, your friends and even family and if you let them get in your head this can further intensify your doubts and self limiting beliefs, you will also be rejected multiple times by prospects until you start questioning your skills and decisions. The Downside of Becoming your own Boss Sure, the sound of having the laptop lifestyle, working anytime and anywhere you want is amazing. But being your own boss means that you have to directly talk to potential clients and closed deals with them. Not all clients stay for long, some prefer short term partnerships. You probably heard of the term the feast and famine cycle, where a freelancer can earn six digits bur scamper later on to find new clients. Inconsistent Workload You may find yourself buried in a ton of workload for several weeks and be in an exact complete opposite situation the following months. It will also take some trial and error on your end to find what routine and system that will work fine with you. There's no such thing as a perfect opportunity. Every industry has its own pitfalls but do know that it is possible to have a secure and thriving freelancing bussiness or as a job.