Metcalfe's law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system (n^2). Which means you are increasing the network effect of BCH exponentially with every new user and every new merchant. 2 users = 2x2 = 4 10 users =10x10 = 100 1000 users = 1000x1000 = 1,000,000 1,000,000 users = 1,000,000 x 1,000,000 = 1,000,000,000,000