Coinflex aims to add 10 billion USD in market cap to FlexUSD when the US market goes live this month. They have good institutional connections who are probably looking to get a return on their USD while holding custody. Current market cap of FlexUSD is 132 million USD. That is a 100x gain in 12 months. Flexcoin will benefit massively if only part of this goal is reached in my opinion. See Mark Lamb CEO comment in the image below
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