Why Decentralization Drives Readership

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Decentralization is such a powerful idea. An idea that scares incumbents. An idea that excites people who are paying the currently mandatory institution fees (which is most of us). And yet — it’s also had so many scams, misinformation, and scandals.

Blockchain, bitcoin and cryptocurrency tap into that classic insider/outsider conflict that drives readership. Not just any readership, but readership of the curious, smart and future thinkers. We think we understand crypto, or at least how the coin functions, or why the token exists — but no one knows how big this will become. Remember the early days of the internet? You’d never trust to enter your credit card info onto just any website, even though you just entrusted it to the wait staff at a restaurant that same day. How technology breaks and creates the social norms of trust — that will be the blockchain effect. The amount of real business growth that can happen from peer to peer networks can not be underestimated. Media is a reflection of what it covers. We cover tech, and by extension, we publish a lot about blockchain.

Photo Credit. Read more about the growth of Hacker Noon in my interview on the Dot Tech Registry.

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