Growth hacks for smartBCH

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Avatar for mortinp
2 years ago

So I've been having these ideas about ways to grow smartBCH adoption since some time ago, and I'm just going to quickly shoot them here.

I just want to sparkle your imagination about what can be done, so not giving too much detail otherwise I would never finish this post. Too lazy :)

So, let's go.

Hack #1: Rabbithole's quests campaign to make users explore the smartBCH ecosystem

Not sure if you all know RabbitHole. It's a platform that rewards users to explore blockchains functionalities via quests. Here's an example of a quest to explore the Celo blockchain:

https://app.rabbithole.gg/quests/celo-world

In this quest users just have to do 4 tasks like swaping, providing liquidity, deposit at some protocol in the Celo blockchain.

They provide rewards for the first 5000 users who accomplish the tasks. Accomplishing the tasks is verified on chain as all the data is there. Users just claim the rewards and the system checks they passed.

The rewards for each successful "quester" in this case is 3.7 CELO ($19) and 1 NFT from a collection in Celo.

A super nice growth hack for smartBCH would be to publish some quests related to smartBCH in Rabbithole. We already have a few projects that can be explored!

Imagine people trying our DEXes (MistSwap has a sweet UI), minting a couple cheap NFTs and listing them for sale at some marketplace -and people fake-buying just to impress >-<. We would show our best projects so people say Wow. They'll tweet about it; Rabbithole will tweet about it. All good things.

That would be an awesome way to bring users to the community. I think smartBCH can do something like this, and even make it more interesting.

This would probably take some budget, but definitely worth trying.

Hack #2: From BCHers to smartBCHers: onboarding BCHers to basic DeFi.

Do you think every BCHer will come to smartBCH eventually? Of course they won't. You have to pull them here! Many BCHers think in BCH only as a currency (one of the best), but smartBCH is more than that.

So here's the way: buy $10's worth of the highest APR Liquidity Pool in a DEX (MistSwap, BenSwap or MuesliSwap), and give away the LP tokens to a person. LP tokens are just SEP20 tokens, so they can be transfered like you transfer any Cats, LAW or Honk.

You then tell them: "here, I give you a few shares in a company", but the company happens to be a Liquidity Pool ;).

You'll make them do this:

  • Configure smartBCH in their wallet

  • Receive the LP tokens

  • Put those LP tokens to farm (they'll see their first interaction with a smart contract)

  • See how they get rewarded with a token (Mist, EBEN or Milk) in return (and earn money!). They will definitely have their Wow Moment. I did this with my dad.

This is not a very scalable solution, but will be fun to see someone become a DeFi fan :)

Hack #3: CEX withdrawal directly to smartBCH

So I have this conviction that people DO NOT have a single way to move crypto from one place to another.

It will be awesome when we have lots of bridges connecting smartBCH to the outside blockchain world, but that won't be the only way we should expect users to enter smartBCH. We need MULTIPLE entry points.

You see, I always do this:

  1. I buy USDT in an informal market (Telegram groups) and send them to Kucoin (a CEX and trading platform)

  2. I buy the token I want at a spot price

  3. I withdraw from Kucoin to the chain I want: I've withdrawn to BCH network, to Matic, to Ethereum and to Celo, but there are many others you have the option to withdraw to.

If I want to send to smartBCH, I still use Kucoin. It's just a 2 step (but multiple clicks and waitings) because I withdraw to BCH and then use the Coinflex bridge to smartBCH (I know there are other bridges).

But Kucoin constantly integrates different blockchains to withdraw your funds to. I've withdrawn to Matic, which is a sidechain of Ethereum, so they do integrate sidechains, too.

There's a lot of people in Kucoin, Binance, Pionex, Coinbase, etc. A direct withdrawal from these CEXes to smartBCH could be a killer feature. People want it easy and many, like me, use these CEXes as their starting point for every operation.

Hack #4: Win influential artists' hearts by giving them personalized NFTs

I saw this tweet recently:

https://twitter.com/SolVoxelMonkes/status/1460715853817782293

A NFT collection project in Solana is giving away a personalized (and fantastic) NFT to a very well-known and estimed NFT artist from Ethereum, Deekay.

Just take a look at Deekay's profile to see his work, and see how the NFT relates to him very well.

Deekay "only" has to install a Solana wallet and give them an address so they transfer the NFT to him. Of course Deekay retweeted it and will probably take the NFT and tell everyone about it.

Will he stay in Solana and drop something there? I don't know.

Is this a nice press stunt? Definitely!

These kind of things we need in smartBCH.

BTW, I've found a few nice projects from some artists in my community that haven't sold a single item in Ethereum (gas costs, crowded ecosystem), but I find they are good collections, like this one:

https://opensea.io/collection/cmondejasneakerheadcollection

Would it be worth it to pitch this kind of artists and convince them to bring their art to smartBCH? -We need a nice NFT marketplace BTW... and people ready to buy ;)

Hack #5: Integration with a hot and fun protocol

I've had this idea since I entered smartBCH about one and a half month ago:

We should clone Pooltogether and deploy it in smartBCH, or otherwise we should attempt to integrate PoolTogether with one of our DEXes.

The rationale is this:

We need multiple outside entry points (like the one described in #3), and Pooltogether is an excellent way to have one of these.

PoolTogether is a no-loss lottery protocol. It means, you buy a ticket to a lottery and if you don't win, you don't lose your money either. You NEVER lose.

It works by integrating itself to yield-generating protocols like pools in DEXes in Etehereum, Polygon Matic, Celo, etc. All the yield generated during a week from the money collected in tickets, they give it to a few winners and then they return the ticket value to the original buyers. Sweet idea!

Shouldn't we try to integrate smartBCH with PoolTogether, or clone PoolTogether and deploy it in smartBCH? That's an idea that's been hunting me since my day 1 at smartBCH.

It's probably more worth it to try to integrate one DEX in smartBCH with PoolTogether, so we have an already known outside anchor... but that's just one option.

Hack #6: Integration with Chainlink

I've been thinking: any project that is deployed in smartBCH that needs Oracles (ex. for accessing indexed token prices), should probably explore an integration with Chainlink.

Chainlink is proud of any project using their tech and will be very loud about it, so it's free marketing from a trusted source. Projects integrated with Chainlink are considered reputable.

We've seen smartBCH hyped after recent outside integrations, like when it started being indexed in Defillama and MistSwap was integrated into vfat tools, or when EBEN token was listed in CoinW. It will happen again and again everytime we hook smartBCH to other projects.

As more protocols appear in smartBCH, we should have more outside integrations that could work as anchors and entry points to smartBCH.

(...)

So there it is. There are probably more and I'll certainly update this post with what I come up with. Hope you enjoyed and hope you can't sleep tonight thinking about all this.

What I say to all my Etherean friends since I learned about smartBCH is this:

If Ethereum is Manhattan (costly and crowded), smartBCH is the Nevada desert ready to become Las Vegas.

Lots to build and lots to do!

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Avatar for mortinp
2 years ago

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