AirPods (third-gen) vs. Beats Fit Pro: Which Apple wireless earbuds are the ones to get? With the launch of the third-generation AirPods in late October and the new Beats Fit Pro headphones in early November, Apple is diving into the wireless earbud game twice. Both of these Apple earbuds have their pros and cons, but in the end, only one deserves your bucks. The new AirPods retail for $179 and the Beats Fit Pro go for $199. That $20 difference isn't massive, but as you'll see, it accounts for quite a gap in features and performance between the two. #NoiseCash