Otoy, a hardcore technology "aggregator" company in the field of graphics rendering
Rendering is currently the most important step in the construction of various virtual scenes. After the basic model is constructed, the final display effect of the model and animation is obtained through texture, binding, animation, lighting, and then rendering, which is also the last important procedure in 3D production. Rendering plays a very important role in the fields of architecture, movies, games, and industry (automobile manufacturing, mechanical design, shipbuilding, aerospace, etc.). With the continuous expansion of the global industry, games and other industries and the continuous application in some emerging fields, the overall market size of the rendering sector is gradually showing exponential growth.
Data research shows that in 2018, the overall scale of the global rendering and simulation software market was 16.6 billion U.S. dollars, and it is expected to reach 30.942 billion U.S. dollars in 2025, with a compound annual growth rate of about 9.57%. The rendering sector can be said to be one of the sectors with great potential for development.
The rendering involves complex computer 3D graphics technologies and algorithms, such as ray tracing and light field rendering, especially rendering with high fidelity and large scenes requires a lot of calculations, which in turn requires strong support of time, capital, and resource costs. Therefore, large-scale rendering scenes generally require professional studios to complete with professional tools and high-end equipment. Otoy is one of the world's best graphics company. It has mastered Oscar-winning graphics rendering, scanning, and other top technologies. The flagship OctaneRender renderer is the world's first GPU-accelerated physical unbiased renderer, which makes it stable for rendering.
As early as 2016, Otoy received investment of up to US$300 million from HBO and Disney. Similarly, Otoy is also a well-deserved hard-core technology "aggregator" in the field of graphics rendering. In the 13 years since the establishment of Otoy, the research on the rendering sector has included motion capture, light field, compression, etc. Similarly, Otoy took the lead in applying blockchain technology in 2017, and launched the blockchain project RNDR (Render Network), and at the same time issued the cryptocurrency RNDR, gathering all kinds of cutting-edge technologies. In general, the blockchain-based rendering network has further built a distributed, decentralized, and efficient collaboration ecosystem, allowing users from all over the world to use the distributed network, this is also an important step for the rendering sector towards Web3.0.
RNDR Rendering Network, Web 3.0 World Distributed, Collaborative Rendering Infrastructure
The RNDR rendering network is a blockchain-based distributed GPU computing, rendering network and 3D content market based on Otoy's own technology. The blockchain itself has formed a decentralized and incentive-based collaboration model. The RNDR rendering network itself is a commercial entity that builds a rendering ecology based on the blockchain. The biggest feature is that it inherits the distributed characteristics of the blockchain itself, and the ecology as a whole can realize the spontaneous collaboration of various roles.
On the one hand, the RNDR rendering network can provide users with powerful technical support based on its own powerful technologies, such as the industry’s first and fastest spectrally correct GPU rendering engine, OctaneRender, and the rendering speed can be 10-100 times faster. In terms of resources, the RNDR rendering network integrates global idle GPU resources, further reducing the cost of users using computing resources.
At present, GPU is the most efficient hardware for rendering. Traditional rendering technology usually uses GPUs provided by personal computers and centralized services (such as rendering farms and cloud rendering services) as the main rendering equipment. However, this inherently has a certain scalability bottleneck. GPU resources cannot support the rigid demand for large-scale rendering brought about by the increasing development of media content, and there are limitations on local network, or even cloud rendering. In terms of storage, there is no universally accessible storage location to facilitate the storage of their works, and it is difficult to confirm the copyright of the artwork. Therefore, the overall situation is inefficient and costly.
On the one hand, GPU resources in the rendering field are hard to find, and large-scale cloud service platforms that are in a monopoly position are often expensive. Statistics show that companies usually only use 15% to 30% of GPU server resources. Although some GPU servers are shared, most of them are still for individual users. There is also a large part of GPU resources, which is being used for POW mining, and a lot of calculation work is also doing "useless work". In terms of the overall GPU resource sector, GPU utilization and matching are poor. The distributed ecology built by the RNDR rendering network allows a large number of idle GPU resources of individuals or enterprises to access the network for use by rendering demanders, and users who provide idle GPU resources can be rewarded with RNDR tokens.
Although in the early days, rendering was generally mainly for commercial purposes, most of the users were commercial entities such as companies, which had abundant resources. However, based on its own technology, the RNDR rendering network introduces distributed GPU rendering into the 3D graphics industry. Today, not only many well-known 3D artists including Beeple and Pak use OctaneRender as a creative tool, but also many artists have published their feelings about using RNDR network on social media. The RNDR rendering network also introduces Polygon Layer 2 solution, which ensures that the RNDR rendering network can process various transactions in the system efficiently and at low cost, and build high-quality interactions with Ethereum Layer 1. In RNDR's future vision, one day 3D content and even holographic virtual content can even be as popular as today's small videos.
RNDR rendering network enables art NFT to trace the source and prevent counterfeiting at a deeper level
RNDR also provide various services, such as creating NFTs, or selling 3D content and services. Starting in 2019, more and more art creators are more inclined to NFTize paintings and other artworks. Since 2020, NFT has gradually become a popular sector, and many NFT artworks can also be sold at high prices.
In addition to being a rendering tool, the RNDR rendering network can also help artists to further trace the source of the artwork. Any artist who uses the RNDR rendering network to produce and render artworks, RNDR will also hash all scenes and content uploaded to the network, thereby forming a permanent and non-tamperable record of any content created on the network. This also means that artists using RNDR can confirm their rights in the creative stage and continue to form "proof points" one after another on the blockchain.
The RNDR rendering network is based on blockchain technology to build an open and collaborative distributed ecosystem, which is more in line with the characteristics of Web3.0, which will further accelerate the rendering technology.