Account Continuity 1. Account Continuity: If you create a new email address each time you format your account, you lose access to all data associated with the old account. Purchasing space on a permanent Google Account ensures that all your data accumulated over time remains consolidated and accessible. 2. Easy Backup and Restore and Automatic Backup: Google Drive, via Google Photos and Android Backup, can automatically back up your photos, videos, contacts, messages, and even your device settings. This saves a lot of time and provides additional security. 3. Easy Restore: After formatting or getting a new phone, it's extremely easy to restore all your data and apps by simply signing in to your existing Google Account. You'll get your phone back just as it was before.