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Individual differences ( people are like minerals in land)
people have varying nature like different nature of the land (individual difference). people nature's vary from being soft, hard, generous and miser as the same with that of land which vary from soft land, hard land, fertile land, barren field respectively. people have different personalities, to win the heart of people you are dealing with, you have to know their personality.
I once visited my neighbor in a hospital where she gave birth, next to her was another woman who find it difficult to gave birth herself and need financial assistance for operation, many people in the hospital help her with little they have but the money left to be paid is too much compare to what was realized. when my neighbor husband heard this , he decided to call his brother whom he knows better that he was successful and blessed with money, he then told him to send the person account number, in a nutshell, he didn't send the money but only came after my neighbor left and the woman #2000 (5 USD appx). that's absurd right? when my neighbor heard this he felt embarrassed and ashamed because he knows that he is a multimillionaire.
Conclusion; with the illustration above, that's the true nature of miser one, had it been he is generous , reverse would have be the case.
For a soft hearted person their reaction to every matters will be soft in approach, in an instances where a person was embarrassed by some set of people, a friend is informed whom is known to be softhearted, since they are soft person, their expression towards such case will always be soft , their utterance may be; you don't need to mind their behavior because they are ignorant, hence, don't come down to their level. please ignore them.
In contrast, if it has to be friend whom their nature is opposite to the earlier said, their reaction will be; what! are you joking? they must be very stupid , and you leave them? oh! you offend for leaving them, let get them arrested, some sort like that.
Since Individual differences exist among people, to deal with this diversification one's has to know their personality and come up with a desirable strategies in order to win people's heart.