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NEW Today, 70 Million Venmo Users Can Buy and Sell BTC, ETH, LTC, BCH
Venmo today announced the launch of Crypto on Venmo, a new way for Venmo’s 70+ million customers to buy, hold and sell cryptocurrency directly within the Venmo app. What’s great about this service is that you can invest in crypto for as little as $1.00! Crypto on Venmo made sense as the next step for PayPal after their public announcement of integrating Crypto with their Checkout
“Crypto on Venmo is a new way for the Venmo community to start exploring the world of crypto, within the Venmo environment they trust and rely on as a key component of their everyday financial lives. No matter where you are in your cryptocurrency journey, crypto on Venmo will help our community to learn and explore cryptocurrencies on a trusted platform and directly in the app they know and love. Our goal is to provide our customers with an easy-to-use platform that simplifies the process of buying and selling cryptocurrencies and demystifies some of the common questions and misconceptions that consumers may have.”
Darrell Esch, SVP and GM, Venmo.
Crypto on Venmo was created from PayPal’s partnership with Paxos Trust Company, a regulated provider of cryptocurrency products and services. PayPal was also granted a first-of-its-kind conditional Bitlicense by the New York State Department of Financial Services (NYDFS), allowing PayPal and Venmo to offer its customers the ability to buy, sell and hold cryptocurrency. The NYDFS creating a new form of licensing for companies wishing to accept crypto transactions is an amazing milestone for the entire crypto industry at large.
Customers in the US (except Hawaii) can buy, sell and hold four different cryptocurrencies on Venmo: Bitcoin, Ethereum, Litecoin, and Bitcoin Cash. Venmo’s crypto fees are sourced from the spread between the market price received from the trading service provider and the exchange rate between US dollars and the crypto asset displayed to the user, and a transaction fee when buying or selling crypto assets. At the time you buy or sell crypto assets, Venmo will disclose to you the applicable exchange rate and the number of fees that you will be charged for that transaction.
The exchange rate may include an estimated spread of one-half of one percent (0.50%), provided, however, that the actual spread may be higher or lower based on market conditions. We will not separately calculate or disclose the spread we earn on each transaction.
More information on pricing and fees can be found on the Venmo Fees page.
Venmo is doing its part in teaching its customer base about crypto. They have created an attractive landing page and updated their FAQ to support crypto-related questions. Read more here…
According to the 2020 Venmo Customer Behavior Study (1), more than 30% of Venmo customers have already started purchasing crypto or equities, 20% of which started during the pandemic. With over 70 million users, this equates to roughly 49 million users being exposed to cryptocurrency for the first time.
Crypto on Venmo started to roll out on April 20th and will be available for all customers directly in the Venmo app within the next few weeks. To learn more, visit www.venmo.com/crypto.
What are your thoughts on Crypto on Venmo? Are you going to use it? Is it good or bad to see things like Bitlicense’s emerging for companies? Let me know in the comments!
(1) In October 2020, we surveyed 2,217 U.S. Venmo customers to gain a firsthand, real-time account of how their demographic, financial, and purchase behaviors have changed over time and how Venmo can help them adapt to the new normal. The survey was administered through Focus Vision. Responses are weighted to ensure representation of the Venmo population by age, income & regional distribution across the U.S.