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What's the best way to launch a coin so that it's not overtaken by a few whales? Most of the launch processes I have seen in crypto give an opportunity for whales to accumulate more just at launch. I think the fairest launch I have seen so far is Moonpot ($POTS). There was a limit to the number of tokens a user could buy at launch. Whether you are a whale, shark or little fish, you all had the same maximum number of possible tokens to purchase.

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