@Pavlik 16 December 2021 more from that month

💰💰💰 Cryptocurrency companies invest tens and hundreds of millions of dollars in sports. Cryptocurrency companies are entering into multi-million dollar contracts with top athletes and clubs in the hopes of reaching target audiences, CNBC writes. For example, Crypto.com paid a record $ 700 million for the 20-year right to name the sports arena where the Los Angeles Lakers of the National Basketball Association (NBA), the Los Angeles Kings hockey club, and also Los Angeles Sparks women's basketball team. Earlier, the FXT cryptocurrency exchange received a similar right in the case of the home arena of the basketball club "Miami Heats" for a period of 19 years for $ 135 million. Crypto.com has also signed a $ 175 million contract with the Ultimate Fighter Championship (UFC) mixed martial arts tournament organizer to display its logo on athletes' uniforms during competition. In addition, the firm has signed a sponsorship contract with Formula 1 in the amount of $ 100 million. Meanwhile, the US Women's Football League has signed a multi-year partnership with crypto platform Voyager Digital. The amount of the contract was not disclosed, but the league said that the deal was one of the largest in its history. Voyager is already a sponsor of the Dallas Mavericks basketball club and one of the most famous American football players, Rob Gronkowski. “I am very interested in working with women's sports. This is a very important aspect for us, as we believe that this market ... can give women the opportunity to gain more control over their financial future with the help of cryptocurrencies,” said Voyager CEO Steve Ehrlich. Men are twice as likely to invest in cryptocurrencies as women, according to a survey conducted by CNBC in conjunction with Acorns. Meanwhile, digital currencies are also coming to more exotic sports - for example, the Algorand platform will pay $ 100 million in a sponsorship agreement with the league organizing drone races. "Research shows that there is a lot of overlap between the cryptocurrency community and the sports fan community," Ehrlich said. According to the Morning Consult survey, fans, on average, are twice as likely to claim that they are well-versed in the cryptocurrency market, and 24% of respondents who identified themselves as fans have already invested in digital currencies. #crypto #noisecash #bch #bitcoin