What is Sponsorship and How to Make Money Through Sponsorship
One of the interesting ways to make money on Read Cash is through Sponsorship. When someone sponsors you, he/she will pledge a monthly contribution for having his/her profile link in your profile and articles. Whether you sponsor someone, or someone sponsors you, you will benefit. When someone sponsors you you will earn money, and when you sponsor someone you will gain exposure and will make more profits.
You can earn money through sponsorship in many years.
How to make money from your website through Sponsorship
Running network ads (AdSense, media.net, Infolinks, etc.) and affiliate ads (Amazon, Clickbank, ShareASale, etc.) are the two common ways to make money from your website.
While Network ads pay for ad impressions as well as clicks on the ads, affiliate ads will make you money only when the visitor buys the products advertised on your website.
A lot of website owners, especially small website owners, find it very difficult to earn from Network ads and affiliate ads. If you also find yourself in this shoe, try sponsorship.
Sponsorship means businesses, companies, or even individuals sponsor your website. They either publish promotional materials on your website (articles, newsletters, etc.) or run ads for their products or services. By doing so, they will pay you really well.
Now, you might ask, how do I get sponsors on my website? Well, approach businesses, companies, and individuals and pitch your website. If you have traffic, you can get sponsors.
Dos and Don’ts of Creating Successful Sponsored Content
Sponsored posts are a good way to generate revenue on your website. Sponsored post means you publish an article, a video, an infographic, etc. on your site for money. Normally, you promote a product or service on your sponsored posts. You may also market a brand through sponsored posts.
You get to publish sponsored posts only when you have an authority site, rank high on a search engine and get tons of traffic. If you meet these criteria, you might be already receiving a sponsored content offer from individuals and businesses.
If you are publishing sponsored content, here are the dos and don’ts of creating successful sponsored content:
Dos
Try to offer value with your content.
Do a lot of research on the product and service you are promoting, make sure it is not a scam offer.
Write n engaging content, add relevant graphics, media, etc. so that your readers will continue to read even when they know it is sponsored content.
Don’ts
Do not try to sell the product or service on the first line
Do not hide the fact that your content is sponsored
Do not promote misleading products and services even if you might be receiving a good offer.
Do not use misleading hashtags, categories, tags, titles, etc.
How Sponsoring Charity Events will Help you Promote Your Business
There is a thing called corporate social responsibility. This term refers to the act of kindness from the businesses. Well, businesses sponsor a lot of social causes to show that they are committed to the welfare of society, but in fact, they are only using this sponsorship to promote their business and products.
How sponsoring charity events can help your business
Target a certain segment of the society (possibly your customers) and launch a charity program. Your charity program could be something like “we will donate 5 percent of the sales made from January 1st to January 7th to develop a children's park in Fleet Street.”
People living in and around Fleet Street are likely to buy your products. Those who are interested in a cause like this will also be interested in your product.
Sponsoring a social cause is one of the unusual ways to market your business. Sponsoring a social cause can be sponsoring a tree plantation in the city, funding medical equipment in a community health center, building a library in a community school, etc. In the beginning, sponsoring the events like these do not directly yield results, you will not sell more products just because you have funded medical equipment in a community health center, however, in the long run, it will help to build your brand, people will recognize your act of benevolence, and they will start taking interest in your business.
A lot of businesses sponsor social causes, which is actually a way to give back to the community. Giving back to the community is actually Corporate Social Responsibility or CRS. CRS is also a marketing gimmick for businesses.
First Published on Trendri.
Good Article