What Do You Use Social Media For

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Social media can be used in multiple ways. Connecting with friends and families is the first and the basic use case of social media platforms. However, social media platforms were also designed for professional connections and business connections. That's why you can connect with your brother as well as your boss or your company on facebook. Apart from connection, social media also has a lot of use cases, for example, you can use social media to curate content that you find useful and interesting. For instance, by using sites like Pinterest, you will create a collection of different kinds of content on the internet. You can also use social media to follow news and newsmakers. For instance, on Twitter, you can not only follow content creators but also find the content that matters. Social media also provides you to express your creativity, for example, on Tiktok you can sing, dance, and act.

Why Social Media is Popular

I have used various social media platforms for a lot of things, from affiliate marketing to selling products, sending traffic to my website, generating sales on my online stores, as well as connecting with other professionals. These days every Tom, Dick, and Harry is using social media platforms. You can see an 80-year-old grandma using social media platforms as well as a 13-year-old kid using social media. Before you start using social media platforms to generate leads, you need to first identify your target audience. Even though all social media platforms are open to all ages, people of different age groups have more interest in a particular social media, for instance, TikTok is used by young people, whereas Facebook is used by middle-aged and old people (based on the active age group). You will have to run your campaigns on the appropriate social media platform based on what you are trying to promote.

Making Money on Social Media as a Social Media Manager

You can also use Social Media to Make Money

Before you think about making money from social media management, you need to understand what exactly social media management is. Social media is a platform for content consuming and content sharing. The content creators and content consumers can be businesses or individuals. While consumers may not have a lot of expectations, businesses have high expectations from social media, they want to create and share content and drive traffic, generate revenue, built brand, connect with customers, promote products, etc. Since businesses have high expectations, they want professionals to create and share content. Not just for businesses, you can also manage social media pages for celebrities and popular figures who are not very good at content creation or do not have time to create and share content. Thus, social media management is managing social media accounts and pages for businesses. You need to know how to use social media before you can work in this niche.

Social Media Advertising For Business

Advertisements will have a big influence on people under certain conditions, for example, if the ad is being endorsed by a celebrity lot of people like (for example athletes, actors, musicians, etc.), if the ad is being endorsed by influencer people like and follow, if the ads are endorsed by social proof, etc. Just because the ad is published on social media does not mean it will influence people. However, it is true that social media has a wide reach and the ad will reach the target audience in no time. Just after a few seconds of ad approval, your ads will be appearing on the feeds of social media users.

I did some research on social media conversion and found this

Tiktok: The conversion rate for ads on tiktok differs according to the type of ads, for example, the in-feed video ads have a click through rate of 1.5-3 percent and a conversion rate of 5-7 percent. Take Over ads have Click Through rate of 7-10 percent and TopView ads have up to 16 percent Click Through Rate.

Pinterest: Depending on niches, Pinterest has a 1.5 to 8.5 percent conversion rate, for example, the Arts and Crafts niche on Pinterest has a conversion rate of 3.84 percent.

Facebook: The number one social media network has a 9.1 percent conversion rate in all industries.

Instagram: The conversion rate depends on the number of followers, and you get a 1.84 percent conversion rate.

Twitter: Twitter has a 0.90 percent conversion rate.

Google: Search Engine Giant has just 3.48 percent on the search network and even lower 0.72 percent on the display network.

Conversion rate is the total number of sales divided by the total number of visitors

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Comments

Social Media has revolutionize the world. It gave rapid progress in building Social contacts between the people from different corners of the world.

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