Do you know what the best way to market your business or product without spending any money on ads is?
Well, video marketing is the answer!
When I say video marketing, I am not telling you to run video ads. I am trying to tell you about the free video marketing method.
In order to do free video marketing, you will have to use video-sharing sites like Youtube and TikTok, as well as other social sites where you can share your videos Facebook and Instagram for example.
You will also have to stick to short video formats, i.e. create videos that are under 60 seconds. The most effective marketing videos are usually 15-30 seconds.
Never depend on just one platform, publish your short videos on multiple platforms. This will help you to market to users on different platforms.
Creating and sharing videos is not enough, you also need to build your community on the platforms where you share videos.
Your video marketing will be effective only when you create highly engaging video content. In order to create an engaging video, you need to be very skilled with video content creation.
Instead of just talking about your product, your audience will find your videos interestingly, when you are fulfilling orders when you are packing the order when you share the story behind your business or product.
You need to avoid being overly promotional. In other words, you should not always try to sell your products through your videos, you should also focus on informing, educating, and entertaining your audience. Let’s say you are selling T-shirts, don’t always create videos that will ask the viewers to buy the T-shirt, and never always tell your audience how good is your T-shirt. You can entertain your audience by showing how you work in your studio, you can educate and inform your audience by telling them about fabrics, the cost of raw materials, the process involved in designing and manufacturing T-shirts, etc.
TikTok is not just a short/medium-length video-sharing platform where you can share funny, entertaining, or informative videos and build a fan following. It is also a platform to promote your business and products.
How to start promoting on TikTok?
First of all, you need to build a following on the platform. You can build a following only by publishing useful, informative, educational, and entertaining video.
How to promote for free?
Promoting on TikTok starts with creating videos. You need to use the right strategies to create videos, publish these videos regularly, interact with the audience, etc., and in the meantime continue to build your community.
Show your product on the video (show how it works, what it does, what benefits the buyer gets, etc.)
Create videos showing different ways to use your products
Share customers' stories (either as a video clip or text message)
Show behind the scenes of your business
Show how your product is manufactured, people take a lot of interest in behind the scene stories
TikTok is a great platform to do video marketing. According to Influencer Marketing Hub, the conversion rate on TikTok is depended on the number of followers you have and it can be anywhere between 3 to 9 percent. The conversion rate of 9 percent, if you can achieve that, is considered very high.
In order to live stream, you need at least 1000 followers on TikTok. If you are a good content creator, getting 1k followers should not be very difficult.
In your live stream, you can show everything from product designing to manufacturing, packaging, etc. on your live stream. You can show your studio, and talk about how you work. You can show your product, and tell how people can benefit. You can redirect your live stream audience to the link on the bio to buy the product.
When you are live streaming, make sure you also interact with your audience by replying to their text comments or even dueting their videos.
SEO takes a long time to show its effect. Sometimes it might even take 6 months before your SEO efforts are paid. Creating quality video helps but if you have just started on youtube, TikTok, or any other video-sharing platforms, your video will be hard pushed into the feed by youtube and you will not gain a view easily. The only solution is paid advertising.