Marketing Tips and Tricks to Build Sales

Three Pillars of Marketing

It does not matter what you are marketing, there are always three pillars of marketing.

Time

Money

Creativity

Marketing requires serious time from the businesses and the marketers. Just like businesses spend a lot of time and energy in creating products, they also need to spend a lot of time and energy on their marketing efforts. That’s the reason big businesses hire an entire marketing team to market their products. When they cannot afford to keep the marketing team on their payroll, they will hire an agency for marketing, or at least hire a marketing executive that will design marketing campaigns.

Marketing requires serious money. If the business cannot afford to spend money on marketing, it might not be able to generate sales. They need money to pay the marketers; they need money to run their marketing campaigns across different media platforms.

Marketing cannot be effective without creativity. Creativity means designing creative marketing materials, organizing unique marketing events, etc. 

How to Become Successful With Your Marketing Campaigns

A lot of individuals and small businesses flit on various platforms, but still, they don’t become successful, and they finally conclude that marketing does not work for them. For example, they run ads on Facebook, when they don’t generate sales, they go to Instagram, and when they still don’t generate sales on Instagram either, they go to Youtube, TikTok, Google Search, etc. They burn their marketing budget and conclude that it is not just happening for them.

Marketing actually does not work in that way. In order to become successful with your marketing campaigns, you will have to push on and on. Before you start pushing, you need to first identify your sweet spots. What do I mean by sweat spots?

Before you start your marketing, you should know what exactly you are promoting, what kind of benefits people will have when they buy your product, who are the people who will actually buy your products, and where are these people. Answer to these questions will help you build a successful marketing campaign.

Three Stages of Marketing Campaign

All kinds of marketing campaigns go through a bell curve. In order to understand this, draw a bell, you will see, a line will start moving up (let’s say this is point A) reaches the peak (let’s call it to point B), and then falls down (let’s call it point C). All marketing campaigns start from point A, sadly, over 90 percent of marketing campaigns stay at point A, and it does not move up. The point is a minimum effective dose. There is not much momentum at this point, there is not enough exposure, reach, and engagements. This is something like running one ad on Facebook for a week or spending $10 on an Adword campaign. Businesses and marketers are not doing enough, yet they keep on wondering why they are not generating leads and sales.

The solution to this minimum effective dose is to push up and reach point B. The point B is a sweat spot. This is where you are getting saturation points for your campaign. You are hitting the number of touch points required.

How Long Should You Run Your Marketing Campaign

Manufacturing, finance, accounting, sales, etc. are different business functions. Business cannot exist with these functions. Just like manufacturing or finance, marketing is also one of the business functions. A business does not exist without manufacturing, or finance, the same is the case with marketing. A business will not happen if there is no marketing. In fact, marketing is so important that a business is 25 percent product and 75 percent marketing.

Marketing is not something like you run an ad campaign on Facebook or TV. Boom! Your products start selling. Marketing does not happen in this way, marketing is a systematic approach to building your brand, promoting your products, and generating sales. Marketing is also a long-term method. You need to constantly run your marketing campaigns to remain afloat in the market. That’s why major brands never stop their advertising campaigns. Why do you think Coca-Cola or Red Bull always sponsor events. Do you realize the moment, they stop their marketing campaigns, they will lose their market to Pepsi or Sting.