How to Write Online Articles to Make a Lot of Money

How to Write Web Content for User Engagements

The main idea behind writing and publishing content is to generate traffic so that you can generate revenue. You can generate traffic and revenue only when you are publishing engaging content. So, how do you write web content for user engagement?

Write readable content

You can attract readers to your content only when it is readable. Readable not only means writing in the polished language and correct grammar, readable content means

Paragraphs are short

Sentences are simple and short

There are bullet points or block quotes

Content is divided into subheadings

There are videos and images to enhance your ideas

Convey ideas effectively

Keep your audience engaged with your content by conveying your idea through clear and concise content. Do not add any extra sentences and words, get straight to the point. Write in a conversational tone, do not try to impress the audience with flowery language, idioms, metaphors, etc. Online articles are not the place for you to show your creative writing skills.

How to Write Content Effectively

Whether you are a forum poster, a blogger, or a web content writer, you need to write your content effectively in order to drive traffic, engagement, and revenue. Content writing is not only about language and grammar, it is also about how you present your idea and what ideas you are presenting.

Research

When you research you will understand your subject and topic. When you research you will learn about your target audience and your competitors. The research will help you come up with fresh ideas, which means you get the spotlight.

Write the first draft

After you complete your content, it is the first draft. Never published the first draft, actually, the first draft is just a representation of your research and idea on paper/computer. Now, experiment with writing techniques, organize your ideas, simplify your sentences and paragraphs, identify the points that need more research, and find media relevant for your content.

Write to your audience

When you sit to write your final version, always address your content to your actual audience, your content should directly speak to your audience.

SEO Tips For High Performing Articles

I am not a writer, therefore, I am not giving you tips to write better articles. I am a content creator and I will be giving some tips on how to do SEO while writing articles so that your articles perform well on search engines.

High performing article means the article that receives a lot of search traffic and becomes viral on social sites (thus generating a lot of social signals and huge referral traffic). High-performing articles mean an article that gets a lot of engagements (views, social shares, comments, clicks on ads, clicks on product links, etc.), thus, reducing bounce rate and generating revenue.

Write “Guide” articles and “How to” articles: “Guide articles” are likely to generate 3 times more traffic than normal essay-type articles and “how to articles” are likely to receive 1.5 more organic traffic compared to general articles. Therefore, whatever topic you are writing on, make sure you write a guide or how-to article.

Add lists to your articles: Research by SEO company Semrush found that most high-performing articles have 1-2 lists for every 500 words. Articles that have lists included are likely to receive 68 percent more organic traffic compared to articles without lists.

H2, H3, and H4 Tags: About 47 percent high performing articles include H2, H3, and H4 tags.

How to Write a High Performing Article?

Here are some tips to write high performing articles:

Add Images: If you include 7 or more images, infographics, and other relevant images, your article is likely to generate 116 percent more search engine traffic compared to articles with no images.

Add videos: If you embed or share at least one video on your article, you are likely to get 83 percent more traffic compared to the articles that do not have videos. Adding videos to your articles also increases the chances of gaining organic backlinks. If your articles have at least 3 videos, the chances of gaining organic backlinks increases by 55 percent compared to the articles with no videos.

Write long articles: Normally, people believe that long articles do not perform well because people are not interested in reading articles. However, research has shown that long articles perform well because the readers will see if the topic is well covered or not. It has been found that articles with 3k or more words receive 138 percent more traffic than the articles with less than 500 words. Longer articles also get shared more. About 78 percent of articles with less than 500 words are never shared on social sites.

Note: The data is based on the Semrush survey. Semrush is an SEO company.