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How to Start a Business on Etsy

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How to Build a Profitable Etsy Shop

My first attempt at selling on Etsy was not very good, I spent money to list products, I spent money on ads, yet I did not make any profits. If you are trying to sell on Etsy, you might learn from my mistakes.

Find a profitable niche: My major mistake was trying to sell what I wanted to sell, I did not try to see what people are actually buying. In order to generate sales, you need to sell items in a profitable niche.

Sell trending designs and products: Don’t try to create a unique product, instead, try to sell trending designs and products. By doing so your product will appear on the Etsy algorithm and will appear in suggest/similar products category.

Sell personalized items: Etsy has a different audience compared to Amazon or eBay. On Etsy, buyers come to buy personalized items, an item that can incorporate their emotions and sentiments. That’s why Etsy is a great marketplace to sell seasonal and gift items.

What to Sell on Etsy When You are a First-Time Seller

Etsy is one of the top ten online marketplaces (based on traffic and revenue), therefore, it is very popular not only among the buyers but also among sellers. If you are starting on Etsy for the first time, you might be confused about what to sell.

You can sell physical products, digital products, and print-on-demand products on Etsy. For the first-time seller, I suggest you sell either digital products or print-on-demand products or both.

Selling Digital Products: Digital products are a profitable niche, however, in order to sell digital products you need graphic design skills to create digital products. If you do not have the skills to create workbooks, digital designs, social media templates, etc. how can you create digital products?

Selling Print-On-Demand Products: When you chose this niche, all you need to do is create a product mock-up, the product will be fulfilled by the print-on-demand store. You still need graphic designing skills but if you don’t have the skills, you can buy designs for as low as $1 on other marketplaces.

Want to Make Money On Etsy? Start Selling Stickers

Stickers are one of the high-selling items on Etsy. If you want to start making money on Etsy, start selling stickers.

How to get started?

You need graphic designing skills to design stickers. You also need a photo printer and paper with adhesive on one side to print your stickers. Canon photo printer cost around $10,000 and HP photo printer cost around $8000. Create a sticker design and put it on sale on Etsy. When someone buys, it prints the sticker and ships it to the buyer.

If you are a beginner and do not want to invest a huge amount in a photo printer, you can use a print-on-demand shop to print stickers for you. You can create a design and list for sale, when your product is ordered, you can forward the order to the print-on-demand shop and submit your buyers shipping details. The print-on-demand shop will fulfill your order.

How much money you can make?                                                 

On average you can earn a 20-50 percent profit margin.

Selling Strategies That Work on Etsy

A few weeks before the holiday time, make products that can be sold during the holidays, or make products that people like to gift other people, and then list these products on Etsy. and make money by selling items. For instance, you can start making Christmas candles in November and then start selling the candles for Christmas. You might also make sweaters, caps, hats, bags, blankets, and towels with Christmas themes and sell these items. However, selling is not easy, you will have to work really hard to market your product and sell the product. Etsy Ads might come in handy.

If you are an old seller, you might not have to spend money on ads because old sellers are automatically pushed by the Etsy algorithm. That's because the Etsy algorithm favors sellers who have already sold items, sellers, who have positive reviews, and sellers who get a lot of visits to their store and clicks on the products. However, if you have just started out, Etsy does not knows who you are, whether your products are valuable or not, or whether people will like your products or not. Therefore, Etsy doe snot care about new sellers. You need to earn trust from the Etsy algorithm to push your products on the searches, related/similar products category. In order to do that SEO is not enough. A lot of sellers apply the same SEO strategy and you will be easily defeated by experienced sellers. Therefore, the only way to survive the competition is to run ads.

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