How to Spread Awareness About Your Business

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Spreading awareness about your business means making people aware of your business and making people aware of your products and services. Spreading awareness is very important because that’s how you build your brand, market your products and services, and generate sales.

There are various ways to spread awareness about your business and one of the most common methods is advertising on the internet

There are various ways to advertise on the internet. However, the most effective mediums are video ads. That’s because people are more drawn to audio-video mediums compared to text or graphics. A 10 seconds video ad will have a better reach compared to a graphic ad or 1000 words article ad.

If you want to run video ads, the ideal choice can be facebook videos o youtube videos. You can create your own video ads and run through your Facebook page or youtube channel, or create video ads and run the ads on someone else videos on facebook or youtube (running video ad campaign). Facebook has a huge user base (it stands somewhere at 2.7 billion). Based on the number of active monthly users and traffic, facebook is the world’s first website. Youtube is the second in terms of daily traffic. Therefore running video ads on facebook and Youtube will gain you a lot of traction.

How to get media attention for your business

Mass media is very powerful in driving sales. You can run ads or get featured on news articles, and you can easily reach your target customer. While ads cost money, getting featured in news does not cost money. In fact, you gain more prominence by featuring in news compared to running ads.

Here are some examples.

You have a school supply business. One day you go to a community school and distribute free stationery to the kids from low-income families.

Lo and behold! Your business is all over the media.

Or, let's say you organize a Christmas party for the people in an old age home, or distribute gifts to the old people who do not have families. Your act of giving will be featured in news. When you are in news, your business will grow.

These are just a few examples.

News Creation: Low-Cost Business Promotion

Mass media is the platform to disseminate news. These mass media platforms charge exorbitantly for advertorials. Interestingly, they broadcast or publish news for free. Advertising can cost a lot of money, but if you create news, your news will be published broadcasted free of cost. Here’s how you can do this.

Invite journalists and media houses when you are launching your business or introducing new products. If the product does not cost much, give it for free. They will review the product for free. During the launch even, give them refreshments, treat them well, they will feature the event as news on the media platform they are associated with.

You can also create news through the events like helping the community, supporting needy people, sponsoring a social cause, etc. Media will always feature news like this.

How to promote your business for a low cost by organizing events

Do you realize creating news can be a business promotion method? Believe me, this is one of the low-cost business promotion methods available to us.

Mass media includes radio, TV, newspaper, and the internet. Radio, TV, newspaper, and the internet have a great impact on society. You can create events, which can be featured on mass media as news. Advertorials cost money but the news is broadcasted for free.

Events are always a crowd puller. You can organize music festivals, movie festivals and promote your business.

Let's say you are a car dealer. Instead of advertising on media, you invite a celebrity to test drive the latest arrival. Celebrities are always followed by people and media. The event will be all over the media. If you can, have the celebrity say, “this is a really good car.”

First Published on Trendri, in author's name

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Comments

Paano mag simula nang negosyo na maliit ang capital maam?

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2 years ago

Yes the most effective to promote your business is, promoting using video ads in YouTube and Facebook or give a sponsorship to those notorious vloggers and bloggers but most probably business owner wants those video ads because it's more convenient that making tons of words in a blog just to promote. Readers might be irritate when seeing those long way of phrases or words that describe you promotion.

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2 years ago