How to Run Ads to Generate Revenue

You might have no intention of developing a career in marketing and advertising, however, you need to learn more about marketing and advertising, you need to build your marketing and advertising skills. If you want to work and earn online, marketing skills are very essential because without marketing you cannot do anything. If you have a business, marketing, and advertising skills are essential to generate revenue and grow your business.

If you want to market and advertise online, you need to know about different kinds of marketing platforms and marketing methods, for instance, you need knowledge and skills in search engine marketing and social media marketing, and you need to know how search engine advertising and social media advertising work. There are a lot of social media platforms, and you need to know how each of these platforms works.

Why You Need to Run Ads to Generate Revenue

Running ads is one of the methods to build your revenue. Running ads is also a way to retain your customers. That's why the big businesses continue to spend a lot of money on advertising, and in fact, advertising is one of the top expenses for all businesses, some businesses even spend more money on ads compared to product development or business development. Excessive advertising might not be very good for consumers because they might be tricked into buying products that are not good, excessive advertising is also not very good for the businesses because it increases their operational costs, resulting in reducing the quality of the product and services. However, there is one platform that ultimately benefits from this advertising business, which is the advertising network. That's the reason why Facebook and Google make hundreds of millions of ad revenue. For a small business owner, it is very necessary to handle advertising properly because you cannot spend as much money for cost per click or cost per milie, or cost per action, as the big businesses are spending. Bug businesses will always outperform you in terms of ad occupancy. Therefore, small businesses should use another form of promotion that is cheaper yet effective.

How to Run an Ad: A Use Case

Let's say you owned a restaurant. How do you build your marketing strategies, what would you implement to gain customers, and how would you run ads?

Here are some strategies to market and advertise your business.

Launching event: Since you are the owner of the restaurant, you are required to do something that will bring the restaurant. The best method to make your restaurant known from day one is to create a launching event. For that purpose, you will have to invite a local singer or local band and have a small concert. You will have to advertise the event through social media targeting the local people and also local radio stations. People who like the singer or the band will definitely come to the restaurant

Radio advertising: You should also sponsor radio programs and offer dinner/lunch for two in your restaurant. This will put your restaurant in some sort of limelight

Sponsor charity event: You can send food packets from your restaurant to the homeless people or poor income families for news coverage.

Social media advertising: You will not only create pages on social media but also run ads.

Food influencers: You should hire Instagram, Facebook, TikTok, and Youtube influencers who specialize in the food niche and ask them to dine in your restaurant, take pictures and post on their social sites, and make a video of your restaurant, review my restaurant and post on their pages.

How to Profit from Your Advertising Campaign

You can profit from your advertising campaign only when your product reaches the target audience. How do you ensure that your product reaches the people who will actually buy your product?

The answer is simple, identify the audience according to the location.

How do you know about the location of your audience?

Just like United Nations has categorized countries based on their economy or gross domestic product, marketing agencies, advertising companies, and advertising networks also categorize countries into 5 different groups. While countries like the US, the UK, Canada, and Australia fall in the first category, popularly called Tier 1, and countries like Afghanistan, and North Korea falls in Tier 5.

Before you launch your marketing campaign, you will have to check where your buyers are actually based on. You will have to build an advertising campaign accordingly. Interestingly, the advertising rate also differs according to the country, you will have to pay more for higher tier countries. For instance, you will have to pay more when you are targeting customers in the US (Tier 1) compared to the customers in India (tier 4 country).

If you are trying to sell your products to Americans, there is no point in targeting the people in Africa, even though advertising cost is less.