How Not to Burn Your Marketing Budget and Fail With Advertisement

I hear a lot of people say, they tried running ads on various platforms yet they did not benefit much. Some people even complain that they burned out their advertising budget.

Reasons Why Advertisements Fail

Why does this happen?

Here are some possible reasons:

Your ad did not reach the target audience, for example, your target customer is Generation Z that does not read newspapers but you ran newspaper ads)

Your target customer did not understand your ad, for example, your ad is targeted towards the blue-collar workers, but your ads used fancy language and graphics (blue-collar workers are not highly educated, so they cannot understand fancy language).

Your customer did not like your ad, for example, you are trying to sell the product to the Indian audience but your ad contains anti-Hindu symbols (India is a predominantly Hindu country).

These are just a few examples.       

Low-Cost Business Marketing for Small Businesses

Marketing plays a huge role in sales but marketing costs money. As a small business owner, you are always on a tight budget and you cannot spend a lot of money on marketing. If that is your case, here are a few low-cost marketing ideas for small business owners, which you might consider using for your business

Free products: People are always looking for things they can use. What if they receive useful things for free? Yes, they will grab it. When I say giving product for free, I don’t mean to tell you to give your main product for free. You have a furniture store, you can give them a “Home decorating booklet,” which also lists your products. You sell bikes, you can give key rings with your logo and company information embossed on it, a fee helmet, a free T-shirt, a free hoodie, etc. You sell kitchenware, you can give recipe booklet for free.

Discounts: Yes, discounts are a good marketing strategy to build sales. You can first increase your selling price by 10 percent and then give a 10 percent discount. This is a good strategy because the buyers will tend to believe that they have saved some money by buying from you. You can also give discounts without increasing your price.

What is the best low-cost marketing method?

Low-cost marketing means you don’t have to spend a lot of money to market your products, and services, or business in general.

Some of the popular marketing methods are:

Buy one, get one free: You buy a bottle of shampoo, and get a shampoo sachet free.

Buy in bulk, get a free product: You get one free soap bar for buying a bundle of 4 soap bars.

Freebies: You get a recipe book for buying cookware.

The list of low-cost business promotion ideas does not end here. There might be a lot of more interesting low-cost business marketing ideas in your mind.

What do you think is the best low-cost marketing method for your business? When I say best I mean a low-cost marketing method that also drives a lot of sales.

How to Market Your Business With Freebies

People are always looking for things they can use. What if they receive useful things for free? Yes, they will grab it. When we say giving for free, we don’t mean giving your main product for free. You have a furniture store, you can give them a “Home decorating booklet,” which also lists your products. You sell cars, you can give key rings with your logo and company information embossed on them.

When people get freebies, they will take them, they might even use them and next time they want to buy the products you are selling, they will surely remember you.

You can also give free products to those who spend a certain amount to buy certain products. This will certainly drive sales and generate revenue.

first published on trendri in author's name